The genius product developers at Apple have always had the magic touch at getting a certain, wealthier target demographic to spend lavishly on high-end iPhones, iPads and $17,000 18-karat gold smartwatches. Now they’d like to extend that magic touch to their advertising clients, like BMW, Pepsi and The North Face. Apple has submitted a patent application for a technology that tracks a user’s avail
By Joe Kukura on Jul 27, 2015
Commentary What do you get when you put 16 Republican presidential candidates on the same debate stage? We may never know. But we'll soon see what happens when 10 GOP hopefuls share the debate limelight. Fox News and Facebook are cosponsors of the first presidential debate, scheduled to start at 9 p.m. EDT Aug. 6 in Cleveland, and the rules they announced in May stipulate that debate participants
By Darren Richardson on Jul 22, 2015
Brazilian-native Sylvio Fagundes is the man responsible for organizing some of the most successful events for many of the biggest names in show business. A lifetime of experience working in across a huge array of fields in entertainment has made him into a powerhouse of promotional talent, and the long list of clients he’s worked hand-in-hand with is star-studded and constantly growing. Fagundes h
By James Prewitt on Jul 16, 2015
Science & Tech
Finding out what consumers buy every day, both online and in the real world, has been fairly easy for marketers lately. However, what they’ve really been after, for many years now, is finding out why they buy. Thus, the field of neuromarketing was born and is now beginning to take flight. The field uses the tools of neuroscience to determine why we prefer some products over others and even how we
By Michael McEnaney on Jul 07, 2015
Seeing your hair strands falling off on your shoulders or sticking to your soapy hands while bathing could be a loathsome sight for you. While losing close to 100 of those everyday is reckoned to be normal, you might have to perform a closer inspection of your diet, or your nutrient deficiencies for that matter. A recent study just made news by exposing a potential connection between hair loss and
By Mary Frances on Jun 25, 2015
There are a lot of reasons to love Major League Baseball, but when it comes to ballparks, no two reasons are alike. That’s because no two ballparks are alike. While that statement also holds true to a certain degree for basketball and football, the variations in venues for those sports stop at the playing field. No one would mistake Boston Gardens for the Staples Center in Los Angles, but the goal
By Darren Richardson on Jun 23, 2015
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By Shahnaz Mahmud on Jul 27, 2015
She is the co-founder of Storyhackers, a San Francisco based content marketing and data storytelling company that works with a dozen ad tech clients. In past lives, she built 7-figure ad budgets from the ground up, created complex analytics systems to quantify direct response marketing patterns, and forged strategic partnerships with more than 40 ad tech companies.
Fresh out of journalism school, Clint left the seedy paradise of Reno to try and make it in the Bay Area. After a year and a few gigs, he is making it as a freelance tech reporter (sorta) and indulges his geeky passions.
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
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