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By Kate Knibbs on May 29, 2015

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By Kate Knibbs on May 28, 2015

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By Kate Knibbs on May 27, 2015

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By Joe Kukura on May 22, 2015

BrandSpace

Sponsored by ad:tech SF

How can advertisers pop out with virtual reality?

By Barry Eitel on Jun 02, 2015

One of the most groundbreaking movements in technology right now is the rapid rise of virtual reality—a seemingly retro development considering how VR was a flashy trend during the 1980s. With Facebook’s pricey purchase of Oculus and Google’s launch of Cardboard (literally a VR headset made with cardboard), the field is ripe for being pushed into the mainstream. However, how will advertisers fit in? Most likely, they will fit in like they always have—by sponsoring content and harnessing this new entertainment medium. This intersection was the topic of the breakout panel “Blending the Physical/Digital Divide: Augmented and Virtual Reality in Advertising Campaigns” at the ad:tech conference this year in San Francisco. Speakers included Dan Ferguson of Reel FX, Valerie Carlson of SapientNitro

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.

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