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How Pandora masters ROI on mobile: Exclusive ad:tech interview

By Joe Kukura on May 26, 2015

Pandora Internet radio had some big news to broadcast at the recent ad:tech SF digital marketing conference. Pandora's branded streaming radio channel for Kellogg's Pop-Tarts delivered Kellogg's an astonishing 300 percent return on investment and an overall 7 percent increase in incremental sales driven by the campaign. What's most impressive is not just the sales spike but how Pandora understood the precision with which they drove sales across different devices, be they desktop, mobile or tablet. Executives from Pandora and their marketing measurement and analysis partner Nielsen Catalina Solutions discussed these results at a breakout session called "The Last of the Last-Click Attribution," and the ad:tech editorial team spoke exclusively with them afterward about how they attribute sale

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS,, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company Read her personal blog at and follow her on Twitter @christanyc and LinkedIn

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