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Sponsored by Ad Tech

Salithru's Sightlines: Real-time predictive analytics coming next year

By Aaron Lanton on Nov 24, 2014

Businesses are always looking for new ways to identify consumers, new and loyal alike, and engage them with meaningful practices. The recent ad:tech NY 2014 conference introduced several innovative avenues for companies and individual marketers to adopt. Many of these strategies focused around consumer retention, but what if a business could predict consumer behavior from the amount of money they will spend to which individuals will open email messages? Predictive analytics has attempted to reach those lofty goals, and Salithru has claimed to have perfected the craft with the advent of its newest tool, Sightlines. Salithru’s Sightlines grants marketers with predictions for the actions of a business's consumer base, as well as individuals, which allows marketers to adjust their marketing st

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.

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