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By Shahnaz Mahmud on Jul 06, 2015

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By Joe Kukura on Jun 25, 2015

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In the mood: Arnie Kuenn discusses content marketing

By Shahnaz Mahmud on Jul 06, 2015

Content marketing is getting a lot of buzz in the lead generation space of late, but what it is exactly? Arnie Kuenn, CEO of Vertical Measures, defines it as “producing useful content that customers will discover most likely through search (but probably more via search or social media) whereby you are producing content without selling or interrupting the client or the prospect.”  Traditional media’s main intent is to interrupt whatever you are doing — whether it’s reading a magazine, watching television or listening to music — to get your attention. Here’s the difference about real pure content marketing: It’s designed to be available to you when you are in the mood to find it. Kuenn will be speaking on this very topic, "Business to Consumer: Optimizing Your Content: The Best Path to Conve

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.

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