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Member since Apr 15, 2011
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Washington :: WA :: USA
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Offering commercial printing and direct mail services to make marketing teams more productive.
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News
The Social Insecurity and its Influence in Packaging Creations
Posted by: DCGWest
Seattle :: WA :: USA | updated 2013-01-23 22:54:36 -0800 | business-news
The well-known argentinean designer, Adrian Pierini, creates an important and deep analysis about consumers in the new century and the influence of fear, distrust, the need of being alert and how this affects consumers behavior. Introduction Those guys look suspicious!...
Wrappers' delight: Trends in jewellery packaging
Posted by: DCGWest
Seattle :: WA :: USA | updated 2013-01-23 22:57:04 -0800 | business-news
ackaging is no longer an afterthought but a tool to make shopping for jewellery all the more thrilling for a customer. Kathryn Bishop discovers how packaging is changing, from its collectability and design, to unusual materials. When you close a...
Win with consumers: rethink artwork and package design
Posted by: DCGWest
Seattle :: WA :: USA | updated 2013-01-23 22:50:54 -0800 | business-news
With shoppers making many of their purchase decisions within five to eight seconds in-store, it is clear that packaging plays a critical role in driving CPG and retail sales. The package design, color, artwork and position on the shelf serve...
Increase Sales With the Help of Creative Packaging Design
Posted by: DCGWest
Seattle :: WA :: USA | updated 2013-01-23 22:46:00 -0800 | business-news
In business, companies must seek ways to differentiate themselves from competitors. Perhaps there is no easier way to do this than creating a unique brand which customers cannot possibly confuse with the competition. When selling products, this can be accomplished...
Consumer insights drive 2013 packaging trends
Posted by: DCGWest
Seattle :: WA :: USA | updated 2013-01-23 22:42:22 -0800 | business-news
As the consumer product goods (CPG) industry evolves, label printers and converters need to look beyond the customer purchase order and adopt a consumer validation mentality. R&D traditionally focuses on the engineering and technology versus human perception. If a product...
Vintage Packaging Design Inspiration
Posted by: DCGWest
Seattle :: WA :: USA | updated 2013-01-22 08:31:57 -0800 | business-news
Packaging design is one of the most important fields of design, it's holds direct communication between the product and the consumer and it is always nice to see the evolution of the field. From materials to typography, packaging design has...
