Flash technology has always been a feather in Adobe's cap. But its ability to allow websites to behave more like interactive programs meant that it tended to get bypassed by search engine programs not equipped to identify it. The result is lower search page rankings and consequently, unhappy marketers.
But Adobe is now in a position to provide search engine giants Yahoo and Google with code that will allow due weightage to Flash content in search results. It means additional popularity for Flash as a web page design tool as well as the ease of searching for Facebook widgets.
At the same time, Adobe has snubbed Microsoft underscoring its poor status in the search engine market. The move is a further blow to Microsoft's technology, Silverlight, that competes with Flash.
Adobe Systems on Tuesday announced a new initiative with Google and Yahoo to improve search results for dynamic Web content and rich Internet applications (RIAs). Adobe is providing optimized Adobe Flash Player technology to enhance indexing of the ...
Adobe Systems on Tuesday announced a new initiative with Google and Yahoo to improve search results for dynamic Web content and rich Internet applications (RIAs). Adobe is providing optimized Adobe Flash Player technology to enhance indexing of the ...
Yahoo and Microsoft shares rose Wednesday in the U.S. stock market after a news report said that the software giant has approached other median companies about a joint bid for the Internet search pioneer. The Wall Street Journal reported Wednesday ...
The latest twist in Microsoft's convoluted courtship caused Yahoo's shares to rise more than 3 percent in Wednesday's sinking stock market, even though the chances of a deal getting done still seemed remote. If nothing else, the enthusiastic ...
Shares in Yahoo jumped Wednesday on published rumors that it might be acquired and carved up by a consortium led by Microsoft Corp...Even that vague report was enough to bump Yahoo shares 3.4 percent to $20.88 Wednesday, a dismal day that saw the ...
Powersoft Grab Shows Microsoft's Commitment To Search Posted by Dave Methvin , Jul 2, 2008 08:16 PM After Microsoft's on-again-off-again-maybe-not-done-yet bid for Yahoo or some part thereof, their acquisition of Powersoft shows that they want to be ...
Posted 7/2/2008 Yahoo's stock had its biggest percentage gain in nearly two months on Wednesday, on reports that Microsoft is yet again trying to find a way to buy at least part of the company. The news sparked divided reaction among investors and ...
The US Department of Justice said Wednesday it is scrutinizing a proposed online advertising deal between Google and Yahoo to make certain it doesn't stifle competition. "We are looking at the competitive effects of the transaction and how it ...
Internet users will now have an easier time finding sites that rely heavily on the popular Flash video format. Adobe Systems Inc., the format's developer, has released a customized version of its Flash Player software that allows Google Inc.'s ...
July 2nd, 2008 When Adobe, Google and Yahoo announced earlier this week that content stored in its Flash file format would be more easily indexable by Google’s and Yahoo’s search engines , Microsoft was nowhere to be found. I seemed to recall ...