Latest in Travel

0

By Joe Kukura on Jun 08, 2015

3

By Joe Kukura on May 22, 2015

BrandSpace

Sponsored by ad:tech

Fox Sports Engage guarantees advertisers a sport-loving audience

By Barry Eitel on Jul 30, 2015

Fox Sports is taking advertisers on a cross-device adventure starting this week with the release of a new product meant to reach sports fans on Facebook, YouTube and, yes, even on television cohesively. Called Fox Sports Engage, the media company claims it can guarantee views for advertisers on more channels than ever before. Fox Sports will throw content and advertising on new media outlets like YouTube, Facebook and Twitter and guarantee a threshold of views for advertisers. "That guaranteed viewership is what we think has been missing from the social media distribution landscape," Pete Vlastelica, executive vice president of digital for Fox Sports, said in an interview with Adweek. "We think we've developed what could be a real game changer for our ad sales team in response to a lot of

Featured Writers

See All

Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.