Latest in Travel

0

By Joe Kukura on Jun 08, 2015

3

By Joe Kukura on May 22, 2015

BrandSpace

Sponsored by ad:tech

Time Inc. announces new content engine called The Foundry

By Barry Eitel on Aug 28, 2015

Old-school media titan Time Inc. announced Thursday it is building an innovative new outlet that brings editorial and branded content under a whole new umbrella called The Foundry. Officially, The Foundry is “a content and creative collective that launches new brands and offers innovative, next-generation marketing solutions” in a variety of verticals. Time Inc., of course, publishes over 90 magazines, including TIME (the company’s namesake), Sports Illustrated, Fortune and Entertainment Weekly. The Foundry hopes to build a wide selection of digital-first content, with a heavy focus on mobile. “High-quality, premium content is a powerful marketing tool, and The Foundry creates and delivers it at scale,” Mark Ford, Time Inc. executive vice president of global advertising and new head of The

Featured Writers

See All

Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.