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BrandSpace

Sponsored by LeadsCon NY 2015

Leading consumers down the rabbit hole to convert a sale

By Shahnaz Mahmud on Jun 29, 2015

How do you get potential customers to travel down the rabbit hole leading to conversion? This remains a top-of-mind question for marketers as the digital media marketing landscape continues to evolve. Best practices leading consumers on the path to conversion will be a major topic of discussion at this year’s upcoming LeadsCon New York conference that will be held at The New York Hilton Midtown August 24-26. Where should a marketer begin? By far and away, it’s critical that you know who you are targeting and what need your product or service is answering to. With that intel, you then need to attract the attention of your potential customer to inspire him or her to take that journey with you. Lead generation has the benefit of combining all of the tools of the marketing trade — social media

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.