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Participatory Content Helps You Rise Above the Clutter

By Michael McEnaney on Aug 04, 2015

The Internet is a busy place. How busy? Well, here are a few numbers taken from a recent white paper done by the International Journal of Communication that clearly indicate traffic is only increasing on the information superhighway. The report claims there are over 700,000 Google searches every 60 seconds, 5.3 trillion ads shown every year and the average consumer processes over 100,000 words online every day. So then, with all that clutter and all that content, how best to cut through it all and truly leave an impression? In a recent Kleiner Perkins Caufield & Byers (KPCB) report on Internet trends, the research firm claims successful marketers are re-imagining their online content efforts and using a more interactive approach to stand out amid all the noise. The report details how most

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.