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Google rolls out its own ad-blocking service, Contributor

By Joe Kukura on Apr 27, 2015

Ad-blocking software is an anathema to the online advertising industry, which makes it curious that the world’s largest online advertiser is launching a new ad-blocking tool. But Google, which made nearly $60 billion in online advertising last year, is the latest and unlikeliest participant in the boom of ad-blocking software. They call it Google Contributor, and it allows users to block ads on select sites such as The Onion and Mashable for a monthly fee of $2, $5 or $10. Contributor by Google is a cross between a paid membership and a crowdfunding drive and is an out-of-the-box experiment in online ad revenue. The world's largest, wealthiest and most successful online advertising company is doing a crowdfunding campaign. We live in interesting times indeed.  Ad-blocking of programmatic a

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS,, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company Read her personal blog at and follow her on Twitter @christanyc and LinkedIn