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They have built an amazing brand, and use sensory and emotional marketing appeals very well. But, once in a while they swing and miss. In my neighborhood Starbucks (as, I assume, in many others) they are promoting their Verismo coffee maker, a pod
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University Opera's spring production, which launched Friday night at Music Hall, is a seldom-heard work by a composer famous for only one. In 1891, in the immediate wake of his smash hit, the one-act Cavalleria rusticana , Pietro Mascagni was
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But in a 10-month period during 2011 to 2012 investors were hit with a caffeine let-down...More recently, however, Green Mountain Coffee Roaster's price has been "percolating" again. Since the lows back in July 2012, the share price has risen over
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In this satire of an ad for Verismo, the at-home Starbucks coffee machine, a nice white lady expectantly asks the Verismo for a latte and gets a pile of sodden wooden sticks and sugar packets scattered about her kitchen in return...But the folks at
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Attendees of the New Jersey Association of Verismo Opera's open house Saturday in Englewood watching a video presentation. Penny Gibson was one of a handful of people who attended an open house held in the city by New Jersey Association of Verismo
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Tell Santa he can save $50 on Verismo," promises the java giant on its website's landing page...Between now and Jan. 1, Starbucks is shaving $50 on the entry-level Verismo 580 brewer...The higher-end V-585 model is actually getting a larger $100
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It makes me want to scream' Georgina Lukacs and Ben Heppner in Turandot at Covent Garden, 2006. Photograph: Tristram Kenton We are nervous of opera , and its most characteristic gestures have gone out of fashion in the past 70 years or so. In a very
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November 15, 2012 The Lytro light field camera -- just one amazing new holiday gift Next Friday, the 23rd of November, shoppers on and offline will be hard at it hunting holiday deals for 2012. Black Friday this year, affords some special incentives
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November 13, 2012 The small, resourceful Dicapo Opera has asserted a new identity for itself in recent seasons. Beyond a steady flow of conventional, standard-repertory items, the company has ventured increasingly into unexamined corners of the
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One thing that should worry investors is when a company tries to expand a concept that originally was meant to be complementary to their primary product...There are two recent moves that the company made that don't necessarily fit with this high
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