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Mobile news gains across generations: survey
Doha :: Qatar | 6 months ago
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Americans of all ages are increasingly using mobile devices for news, with many boosting their media consumption rather than just shifting from print sources, a survey showed Tuesday. The Pew Research Center study, in collaboration with The
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Mojiva Publishes "State of Mobile News Consumption" Report
Logo :: Burkina Faso | 6 months ago
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People who read the news aren't necessarily giving up one platform in favor of a different or newer platform, but are instead morphing into 'multi-platform' consumers for different news 'experiences'," said Amy Vale , VP, Global Research and
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Frost & Sullivan: A record year for the online video advertising market; grows by 58%
Sydney :: Australia | 7 months ago
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The rapid proliferation of mobile devices and insatiable demand by younger consumers has driven further demand for online video among Australians and led to a record year of growth in the online video advertising market, according to the latest Frost
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6 billion datapoints from 500 million devices reveal differences between smartphones and tablets
San Francisco :: CA :: USA | 7 months ago
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Apparently, people like to have fun, and they buy digital devices to assist them in that noble quest...But they use those devices differently, according to Flurry , the app analytics company. To understand those differences between how we use our
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The Marketing Corner: The Mobility of Tablets: Differences Abound
Atlanta :: GA :: USA | 9 months ago
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August 25, 2012 Life can be funny (ironically that is) the more things appear to be the same the more different they really are...Although tablets are being adopted at a rapid pace, the owners of these tablets can vary greatly. As small business
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Nearly One-Third of Tablet Owners Report Shopping is Their Favorite Tablet Activity, Finds New CouponCabin.com Survey
Whiting :: IN :: USA | 10 months ago
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Laptops are out, tablets are in. Look around a coffee shop or into the homes of Americans, and you're likely to find a tablet. In fact, a new CouponCabin.com survey reveals that one-in-five (20 percent) U.S. adults own and use a tablet computer such
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The Marketing Corner: Tablets and Smartphones as Marketing Tools
Atlanta :: GA :: USA | 11 months ago
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June 29, 2012 Tablet computers are becoming quite popular with consumers. Given the fast adoption rate, this device has reached scale within the marketplace. Now, key behavioral patterns are being realized with tablet usage. Viewing video or
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Connected Devices Surge in the U.S., Transforming Shopping and Media Consumption
Logo :: Burkina Faso | 11 months ago
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InMobi , the largest independent mobile advertising network, and Mobext , the mobile marketing arm of Havas Digital, announce that smartphone and tablet adoption is rising dramatically in the U.S., impacting how U.S. consumers shop and consume media.
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Tablets driving online shopping
Johannesburg :: South Africa | 12 months ago
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15 AfriForum has put its intended legal action on the e-tolling penalty tariff for non-registered users on hold, says the lobby group. Jun 10 2012 16:20 The proposed transaction between Telkom and South Korea's KT Corporation would have provided
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Why the 'Second Screen' is Your Next Key Marketing Strategy
London :: United Kingdom | 1 year ago
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It's a phrase you might expect to find banned in boardrooms where television advertising is discussed. Not only do TV marketers already have to contend with DVR users spinning past their commercials without even displaying them, now even the captive
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