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Companies target their sales strategy for year around being a player in the field and getting their goods noticed. In the specialised tech industry, international trade shows are crucial for doing business. "If you are launching a high-value
Local Firm Goes Global As European and USA Partnerships Announced Southern Photonics, a local hightech engineering company, has increased their international market presence by joining forces with a large New York based company and a German firm.
New Zealand has its share of these highly educated enterprises. Auckland University physics professor John Harvey set up the Auckland business Southern Photonics in 2001 with three of his students to provide high-tech opportunities for PhD graduates.