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Kennedy, the Godfather of Direct Marketing, once said, "The simple truth is, if you aren't deliberately, systematically, methodically -- or rapidly and dramatically -- establishing yourself as a celebrity, at least to your clientele and target market,
The annual Girl Scout Cookie campaign is a big business, generating sales of more than 200 million boxes of Thin Mints, Samoas, Do-Si-Dos, and other delights. That makes the Girl Scouts the Number 3 seller of cookies nationally. According to the
I cover how people & organizations work, and how they can work better...So, for instance, selling Camp Fire Girls candy in grade school held no terrors for me: I'd go around and ask people if they wanted to buy it, and if not, I'd ask the next person.
I live, write and love sales, marketing, recruiting and small biz...Recruitment is Selling, It's Just Recruiting is about selling. In this case, the product you're selling is your company. The job applicant is your sales lead. The interviews are
For decades, businesses have been trying to discover the formula for the "perfect" salesperson. There are tons of books, blog posts, and editorial articles out there with advice on how a salesperson should act. However, much of this commentary is a
As the markets hover near all time highs, many wonder if we are headed sharply higher or will see another sharp pullback? The answer can be found simply by looking at who is buying the market and who is selling the market. Remember, anytime
Most companies (and individuals) tend to think of Twitter as a way to push information. However, it's also possible to use Twitter as a sales tool rather than a marketing tool. Unlike LinkedIn, Twitter is not really set up to create lists of leads or
Miracle creams, 'wealth creation' seminars, 'advanced fee' scams ... Investment sales people work hard to get their targets to trust them so they will hand over their money...Twice in the past fortnight I've read about New Zealanders falling for "
The blogosphere and bookstores are full of content from what I can only describe as self-serving shysters with a cool gimmick and an inspirational story to sucker small business owners into coughing up their hard-earned money...More importantly, I
My first job out of college paid $26k with no benefits, doing outbound phone sales for an unknown startup. Although my parents were less than thrilled, it was a job I initially thought was pretty awesome open floor plan, lots of light, music, Nerf