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As CTO, Dorman will be responsible for spearheading the strategic development of Magnetic's infrastructure, as well as the innovations within the company's bidding platform and retargeting technology. "We are thrilled to welcome Alex to Magnetic's
Facebook just allowed search retargeting firm Chango into its ad exchange , which means that advertisers can now use Chango's trove of search data -- including info it's collected from Google users -- to target Facebook users with ads...Previously,
What is your click-through rate? With myThings, clients are seeing CTRs over 1 percent on online banners thanks to its retargeting capabilities. "We definitely achieve
Google-watchers and Silicon Valley gossip hounds have been buzzing for weeks over Google's impending switch to "semantic search." In the new algorithm, Google will show results based on how words relate to one another, as opposed
James Green from Magnetic talked with us at ad:tech about search retargeting and his predictions for tech advertising in 2012.