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News tagged with “rtb”. Found: 76 tagged news reports.
 

Your Search Returned 76 tagged news reports

 
Posted by: michaelfosternyc  | 

New York City :: NY :: USA | 8 days ago

Credibility Credibility of 5

Programmatic buying is taking online advertising by storm, but not all lead generation marketers have embraced the technology. That’s a mistake, according to Bill Lederer, founder and CEO of MediaCrossing, Inc., who says that programmatic

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Venice :: Italy | 8 days ago

Credibility Credibility of 5

With today's news, ReactX is also announcing a major milestone in accessing more than 10 billion high impact custom ad impressions per month in RTB. "The ReactX platform continues to evolve and provide incredible value to advertisers," said Chip

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Los Angeles :: CA :: USA | 1 month ago

Credibility Credibility of 5

June 9, 2014 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the launch of the next generation of OpenX SSP (Supply Side Platform), transforming the concept of SSP with Demand Fusion

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San Francisco :: CA :: USA | 2 months ago

Credibility Credibility of 5

The hottest new trend in adtech is "RTB," or real-time bidding. And it's often a way to rip off advertisers, according to Konrad Feldman, CEO of Quantcast, one of the larger players in the RTB market. In some cases, "they're actively being gamed,"

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Los Angeles :: CA :: USA | 2 months ago

Credibility Credibility of 5

Internet advertising, and platform technology company that provides tools to automate the digital advertising market, today announced that its revenues for the first quarter of 2014 were $554,000 , a 223% year-over-year increase from first quarter

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Posted by: ClintDemeritt  | 

San Francisco :: CA :: USA | 4 months ago

Credibility Credibility of 5

There's a lot of learning going on at ad:tech San Francisco but you don't have shell out for the fancy all-access pass to get into some great sessions. That's where think:tech

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Mateo :: Honduras | 5 months ago

Credibility Credibility of 5

Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. The only comprehensive platform to serve both advertisers and publishers, Opera Mediaworks adds innovative new features,

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San Francisco :: CA :: USA | 5 months ago

Credibility Credibility of 5

Roi Chobadi/LiquidM Mobile advertisers have it all wrong. They think real-time bidding (RTB) is all that's used for performance advertising...Not only can you use direct publishers & RTB extension for both, but guess what?...But before we explore ad

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Los Angeles :: CA :: USA | 6 months ago

Credibility Credibility of 5

Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing. According to the International Data Corporation, worldwide real-time bidding-based spending is

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Apac :: Uganda | 7 months ago

Credibility Credibility of 5

RTB and helping close the performance gap between search and display advertising New Zealand, December 17, 2013 Marketers across India, Australia, South Korea, Japan, and China are expected to grow their investments in advertising via online display

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