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News tagged with “rtb”. Found: 71 tagged news reports.
 

Your Search Returned 71 tagged news reports

 
Posted by: ClintDemeritt  | 

San Francisco :: CA :: USA | 1 month ago

Credibility Credibility of 5

There's a lot of learning going on at ad:tech San Francisco but you don't have shell out for the fancy all-access pass to get into some great sessions. That's where think:tech

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Mateo :: Honduras | 1 month ago

Credibility Credibility of 5

Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. The only comprehensive platform to serve both advertisers and publishers, Opera Mediaworks adds innovative new features,

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San Francisco :: CA :: USA | 2 months ago

Credibility Credibility of 5

Roi Chobadi/LiquidM Mobile advertisers have it all wrong. They think real-time bidding (RTB) is all that's used for performance advertising...Not only can you use direct publishers & RTB extension for both, but guess what?...But before we explore ad

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Los Angeles :: CA :: USA | 3 months ago

Credibility Credibility of 5

Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing. According to the International Data Corporation, worldwide real-time bidding-based spending is

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Apac :: Uganda | 4 months ago

Credibility Credibility of 5

RTB and helping close the performance gap between search and display advertising New Zealand, December 17, 2013 Marketers across India, Australia, South Korea, Japan, and China are expected to grow their investments in advertising via online display

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Posted by: michaelfosternyc  | 

New York City :: NY :: USA | 6 months ago

Credibility Credibility of 5

Data and ad placement are key to improving ad performance. That was the main theme of Wednesday’s ad:tech session on RTB, native and programmatic advertising. Panelists Andrew Rutledge of Yieldex was joined by Dera Campbell,

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New York City :: NY :: USA | 6 months ago

Credibility Credibility of 5

The director of Twitter's advertising products team has given the world a glimpse into how the company's future business plans could include real-time bidding, the process by which publishers sell ad slots to marketers via the sort of automatic

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New York City :: NY :: USA | 6 months ago

Credibility Credibility of 5

This sponsored post is produced by PapayaMobile/AppFlood. Performance advertising historically has attracted mobile ad network advertisers, but with the maturity of the mobile ad industry, we're witnessing the consolidation of ad tech a trend that

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Posted by: michaelfosternyc  | 

New York City :: NY :: USA | 6 months ago

Credibility Credibility of 5

Real-time marketing has taken the display world by storm and a slew of technology companies have come out to optimize display ads for any campaign. The most famous and successful, RocketFuel, has even become a publicly-traded company and seen

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New York City :: NY :: USA | 6 months ago

Credibility Credibility of 5

Real-time bidding  is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set parameters. Desktop programmatic buying of display

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