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Data and ad placement are key to improving ad performance. That was the main theme of Wednesday’s ad:tech session on RTB, native and programmatic advertising. Panelists Andrew Rutledge of Yieldex was joined by Dera Campbell,
The director of Twitter's advertising products team has given the world a glimpse into how the company's future business plans could include real-time bidding, the process by which publishers sell ad slots to marketers via the sort of automatic
This sponsored post is produced by PapayaMobile/AppFlood. Performance advertising historically has attracted mobile ad network advertisers, but with the maturity of the mobile ad industry, we're witnessing the consolidation of ad tech a trend that
Real-time marketing has taken the display world by storm and a slew of technology companies have come out to optimize display ads for any campaign. The most famous and successful, RocketFuel, has even become a publicly-traded company and seen
Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set parameters. Desktop programmatic buying of display
Ad technology firm LifeStreet Media announced today that it's entering the mobile real-time bidding (RTB) space, bringing its RevJet platform for high velocity ad testing together with the latest hot ad trend...In the ad world, it describes a new way
Facebook Exchange transformed advertising on the site. Will FBX Mobile make history repeat itself? Any advertiser who had display ads on Facebook in early 2012 would say the same thing: the ads sucked.
Adam Landis Adam Landis is the VP of business development for LifeStreet Media. Last month eMarketer increased their forecast for real-time bidding. The source of the rise to more than 70% annual growth : an unexpected increase in mobile spending.
After an ad tech IPO opened up over 100%, will the other recent ad tech IPOs now rocket higher?...Prior to this IPO surge, the whole sector had been seen as a major failure with disappointing offerings over and over...Both stocks have traded horribly
A manufacturing glitch that surfaced in 2011 continues to haunt Ford Motor's best sellers Ford Figo and Fiesta Classic in India, forcing the Indian subsidiary of the American car maker to announce a second round of recall, the biggest ever in India