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NewFronts Recap: Stars Come Out for Internet Video
New York City :: NY :: USA | 1 month ago
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At the second running of the Digital Content NewFronts last week in New York, the online video players and TV nets hyping themselves displayed two competing approaches to onboarding content. The question is whether you believe Internet video will
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Advertisers' Branded YouTube Videos Are Losing Their Cool Factor
San Francisco :: CA :: USA | 1 month ago
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In the many annual fake-out April Fools videos produced by Google this year, one practical joke involved some humor that probably hit a little too close to home for many video content producers: the eight years of YouTube was all a ruse, merely a
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Movieline charts new territory: Online Video
Logo :: Burkina Faso | 1 month ago
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Penske said, "We're seeing the growing demand for online video and the appetite advertisers have to reach these focused audiences. Starting immediately, Movieline will begin producing video content under its distinctive brand. These new segments will
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Quad/Graphics Invests in Pixability to Tackle Online Video Market
Sussex :: WI :: USA | 1 month ago
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Pixability, a YouTube-certified marketing and advertising company that works with brands, e-commerce firms and agencies to improve video marketing results. Leading brand marketers and publishers will have access to a powerful solution that allows
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New MarketShare Analysis Reveals Impact of Mobile and Video Ads on Brand Sales
Mobile :: AL :: USA | 1 month ago
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MarketShare, the leader in predictive analytics for marketers, has just completed one of the first in-depth analyses of video and mobile ad effectiveness as part of the larger marketing mix. The study, sponsored by Google, quantifies the relative
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Online Video Ads Have Higher Impact Than TV Ads
New York City :: NY :: USA | 1 month ago
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Digital video presents a big opportunity for marketers, given that online viewers are receptive to ads (particularly when they're seen during documentary, sci-fi and talk show content) and that viewing is growing among hard-to-reach audiences like
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Global Online Video Platforms Market Forecast up to 2016
TechNavio''s analysts forecast the Global Online Video Platforms market to grow at a CAGR of 25.64 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high growth in the online video
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NewFronts: WSJ Headlines Bigger Internet TV Push
Los Angeles :: CA :: USA | 1 month ago
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Wall Street Journal execs told Madison Avenue types that company reaches well beyond financial news and dead-tree roots of namesake biz newspaper, promising to pump reams of new, original online video tailored to a rich and influential audience
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NewFronts: Original Internet Video Getting Big, But Still Not TV Big
New York City :: NY :: USA | 1 month ago
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Online video still doesn't match the breadth and power of television, but it's picking up steam with professionally produced Internet video reaching an estimated 45 million U.S. viewers each month, according to research from trade group Interactive
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Getting edgy with ads – and paying the price
Mumbai :: India | 1 month ago
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The Globe and Mail Last updated Sunday, Apr. 28 2013, 6:48 PM EDT The agency that created the online video is partly owned by Hyundai. (YouTube) When a major character on Mad Men attempted suicide in a Jaguar last season, the people charged with
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