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At the second running of the Digital Content NewFronts last week in New York, the online video players and TV nets hyping themselves displayed two competing approaches to onboarding content. The question is whether you believe Internet video will
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In the many annual fake-out April Fools videos produced by Google this year, one practical joke involved some humor that probably hit a little too close to home for many video content producers: the eight years of YouTube was all a ruse, merely a
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Penske said, "We're seeing the growing demand for online video and the appetite advertisers have to reach these focused audiences. Starting immediately, Movieline will begin producing video content under its distinctive brand. These new segments will
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Pixability, a YouTube-certified marketing and advertising company that works with brands, e-commerce firms and agencies to improve video marketing results. Leading brand marketers and publishers will have access to a powerful solution that allows
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MarketShare, the leader in predictive analytics for marketers, has just completed one of the first in-depth analyses of video and mobile ad effectiveness as part of the larger marketing mix. The study, sponsored by Google, quantifies the relative
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Digital video presents a big opportunity for marketers, given that online viewers are receptive to ads (particularly when they're seen during documentary, sci-fi and talk show content) and that viewing is growing among hard-to-reach audiences like
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TechNavio''s analysts forecast the Global Online Video Platforms market to grow at a CAGR of 25.64 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high growth in the online video
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Wall Street Journal execs told Madison Avenue types that company reaches well beyond financial news and dead-tree roots of namesake biz newspaper, promising to pump reams of new, original online video tailored to a rich and influential audience
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Online video still doesn't match the breadth and power of television, but it's picking up steam with professionally produced Internet video reaching an estimated 45 million U.S. viewers each month, according to research from trade group Interactive
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The Globe and Mail Last updated Sunday, Apr. 28 2013, 6:48 PM EDT The agency that created the online video is partly owned by Hyundai. (YouTube) When a major character on Mad Men attempted suicide in a Jaguar last season, the people charged with
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