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Newspapers have not yet found a sustainable business model because although they have embraced the new technologies, they have not fully taken on board the new paradigm. The crisis of the publishing industry has also been affecting some of the most
I wrote about it a few months back suggesting that YouTube would, or could, become the essential social software for the enterprise...More than 4 in 5 Internet users are consuming online video content in a given month in the US market. A recent
Henry Fong This story was contributed by Henry Fong of Chinese game platform Yodo1 ...So it's no surprise that mobile advertising is also a major business in China. There are lots of opportunities and challenges for Western game developers and
Follow the money and it's easy to see where the future leads: mobile advertising. Though it's rarely appreciated, if it wasn't for advertising, publishers would not be rushing online and the Web would likely resemble what it was originally conceived
Source Media is trying to defeat bots in the advertising industry. It created a new type of advertising that makes people prove they are humans, and now the company is bringing together some well-known names in security to form the Security Advisory
November 19, 2012 Many businesses, regardless of size, are deploying more cost-saving measures to ride out the current economic slowdown. One area that always seems to be first in these cost-saving measures is marketing and advertising budgets...
You for Sale Your Online Attention, Bought in an Instant Monica Almeida/The New York Times Frank Addante, 36, chief executive of the Rubicon Project, says that 97 percent of American Internet users encounter its electronic ad sales system every month.
November 17, 2012 When surfing the Internet, one is inundated with advertisements on almost every website. Each advertisement comes with a cost to the advertiser and an income to the advertisement's host. To provide an idea of mobile advertising's
Microsoft launched its new browser with "do not track" as the default, or automatic setting. But some advertisers are in revolt against the move, certain websites are skirting the Microsoft effort and the debate over online privacy and tracking is
November 15, 2012 Publishers and broadcasters have long tried to offer advertisers the right audience for their products...Librado Romero/The New York Times Ben Winkler, OMD's chief digital officer, said that new methods let advertisers, rather than