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But some of those ad tech firms have bigger ambitions than just getting swallowed by enterprise software firms. today announced the hiring of two senior executives from big enterprise companies in Silicon Valley, a clear bid to become one of the
A former online advertising sales rep for the likes of AutoTrader, Examiner.com and the Denver Newspaper Agency, Ostermiller branched out on his own to target what he believed to be an untapped market: content publishers such as ModMyi.com and
When Corey Velan and Marty Algire launched Montreal-based FixMeStick in May 2012, they were surprised by how hard it was to generate sales through online advertising. They had assumed Internet advertising would be ideal for their product a USB stick
The Denver-based advertising firm presented its plans for the 2013-2014 winter season Thursday morning at the Wort Hotel. Cactus staff stressed that the chosen strategy, centered on digital advertising, is working. Last year we generated almost 20
CellAd Inc., its wholly owned subsidiary, appears well positioned to benefit from the ongoing shift from mobile search ads to mobile display ads in the rapidly growing global mobile advertising market, confirmed by leading analysts Gartner and IDC.
Bader has been a leading figure in the digital agency space, having logged stints as managing director at MediaVest, senior partner of interactive at Ogilvy and more recently as global president and chief strategy officer at Initiative. The New York
A slew of advertising technology businesses are preparing for their toughest pitch yet: persuading investors to buy their stock in initial public offerings later this year. Trouble is, some investors are dubious because it is hard to tell whether any
The report showed that 130.6 billion display ads were delivered to the Brazilian online population in April, reaching 72.6 million people an average of 1,797 times. Score Ad Metrix provides actionable insights for advertisers and agencies to optimize
Indeed, as the industry wrestles with how to make sure its ads are actually viewable, the prolonged debate is wreaking havoc on the marketplace. A few weeks ago, the Media Ratings Council announced that the technology for tracking viewability is not
This marks another large expansion to Gannett's investment in digital marketing services for businesses across the country. "This is an exciting time to join the organization as Gannett is expanding its digital reach to markets across the country,"