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Holiday Inn Express may not have stayed smart, but it is trying to get smart again. The brand is reviving its popular, long-running "Stay Smart" message with two new spots from Ogilvy & Mather, which won the business last year. The original campaign,
Font Resize Basketball players for Wichita State, Syracuse, Louisville and Michigan aren't the only ones who will be trying to make a name for themselves this weekend. Final Four, one of the biggest advertising events after the Super Bowl. Arrow
Subscribe Now Newsletter Subscription Get our free newsletters that cover the intersection of media, marketing and technology...Actually, that's the title of a new first novel by former Ogilvy & Mather creative exec John Kenney. The book is about a
Memac Ogilvy, one of the top marketing communication agencies in the Mena, formally opened its doors in Qatar yesterday. Memac Ogilvy is part of Ogilvy & Mather, one of the largest marketing communications networks in the world. The Qatar office is
But now, the organization, for the first time in its 63-year history, has launched a brand image campaign that seeks to make LLS more of a household name. Public awareness of LLS, which raises money to advance the treatment of blood cancers, is
Cashing in on an effective ad You are unlikely to have ever heard of Taiwan's Ta Chong Bank, but this three-minute Dream Rangers commercial , aimed at customers aged 70 and over, was selected for a special screening in London earlier this week by
The San Francisco office of DDB landed the assignment after a pitch in which Ogilvy & Mather was the other finalist, according to sources...The assignment encompasses both traditional and digital efforts. The hire comes fives months after Qualcomm
Forty different conference tracks discussed the state of the technology industry with hundreds of speakers, panelists and keynotes in just four days...But with all the hype, commotion and can-not-miss content flowing throughout the four day event, we'
Effie 2012, the annual effectiveness awards organised by The Advertising Club (The Ad Club), saw a huge jump in participation this time. The Ad Club, having dropped Bombay from its name, has spread its network across the country and conducted two
Rob McGregor said, Accentuate has been created to provide organisations wanting to proactively manage their public relations with access to the experience and expertise that comes from understanding how to best manage their profile and reputation.