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News tagged with “nielsen online”. Found: 26 tagged news reports.
 

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Los Angeles :: CA :: USA | 1 year ago

Credibility Credibility of 5

04/30/2013 11:29 am EDT Follow: Nielsen will now measure audiences who view TV content online with their new Nielsen Digital Program Ratings. The pilot program includes A&E, ABC, AOL, CBS, The CW, Discovery, Fox, NBC and Univision.

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Austin :: TX :: USA | over 1 year ago

Credibility Credibility of 5

This launch comes at a critical period for the digital video industry as this year's television upfront season will mark the first time that a common currency has been available for both TV and online video, and comes on the heels of news that

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New York City :: NY :: USA | over 1 year ago

Credibility Credibility of 5

Nielsen Online Campaign Ratings TM Expands to Four New Markets Around the Globe Australia, Canada, Germany and Italy to Join U.S. and U.K. Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it

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Logo :: Burkina Faso | over 1 year ago

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While advertisers' interest in using digital ratings for online video campaigns is growing, the industry has been challenged with a quandary: how to target consumers based on myriad data sources derived from cookies or other third-party sources, then

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New York City :: NY :: USA | almost 2 years ago

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Nielsen, a global provider of information and insights into what consumers watch and buy, today announced a major step forward for cross-platform advertising measurement. Leveraging the Media Rating Council-accredited Nielsen Online Campaign Ratings

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Auckland :: New Zealand | 2 years ago

Credibility Credibility of 5

News Release Nielsen Launch World-Class Online Measurement Solution in New Zealand Auckland, New Zealand (Tuesday 17 July, 2012) Nielsen, the leading global provider of information and insights, has launched a new online audience measurement solution,

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New York City :: NY :: USA | 2 years ago

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Videologyan online video advertising platform and solutions providertoday announced that its technology now allows server-to-server communication with eXelate the leading data and analytics engine powering optimal digital marketing decisions.  This

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New York City :: NY :: USA | over 2 years ago

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eXelate and Nielsen Catalina Solutions, two leading players in the shopper insights, data marketing and online advertising industries, are joining forces to help consumer packaged goods (CPG) marketers reach consumers with more relevant digital

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New York City :: NY :: USA | over 2 years ago

Credibility Credibility of 5

Inc. announced today that it will work with Nielsen in an industry-first collaboration to provide the media industry with streamlined cross-platform advertising inventory liability management. DealMaker Stewardship product.  Launched in August,

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Los Angeles :: CA :: USA | over 2 years ago

Credibility Credibility of 5

Technology News Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which

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