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Windows 8 Isn't New Coke -- It's Pepsi Blue
Alexandria :: VA :: USA | 7 days ago
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For those unfamiliar with the pop star's sugary blunder, Coca-Cola shocked the carbonated-beverage industry with the 1985 introduction of New Coke. The reformulation was a disaster, and the soft-drink titan responded quickly by bringing back the
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Microsoft Is Tired Of Listening To All The Windows 8 Bashing (MSFT)
San Francisco :: CA :: USA | 8 days ago
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See Also Frank Shaw, Microsoft 's head of corporate communications, thinks some of the Windows 8 critics out there need to take a chill pill. In a Friday blog post , Shaw linked to stories that ran this week in The Economist and Financial Times as
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We Recreated The Pepsi Challenge And Found That In Real Life More People Actually Like ...
San Francisco :: CA :: USA | 16 days ago
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Business Insider The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked which they prefer. Not surprisingly,
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New Coke: A Legendary Marketing Mistake
Alexandria :: VA :: USA | 26 days ago
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April 23, 1985 was one of the most infamous days in marketing history...Coke CEO Roberto Goizueta was ready to take a chainsaw to the company's core business if it meant winning over the youthful Boomer generation, and he had come into the corner
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New Coke advertising targets issue of obesity
Toronto :: Canada | 26 days ago
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Canada's case. (Coca-Cola Co.) Coca-Cola Co.'s advertising over the years has been built upon a consistent theme, from its 1920s slogan Enjoy Life, to Have a Coke and a Smile, and most recently, Open Happiness. But Coke's ads are now addressing
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JCPenney Is Hiring Someone To Do The Advertising Job From Hell
New York City :: NY :: USA | 1 month ago
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Wendy Hirdler / YouTube Sergio Zyman It's the worst job in advertising right now: being the lead ad agency for troubled retailer JCPenney...The company's troubles are legion: CEO Ron Johnson was just ousted; the company lost 32 percent of its sales ;
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Soft drinks and obesity: What do we want from Coca-Cola?
Nashua :: NH :: USA | 2 months ago
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March 10, 2013 Responding to our justifiably increasing preoccupation with widespread obesity, the Coca-Cola Company has released a masterful television ad on the subject. They characterize their own efforts, and invite us all to come together to
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Should Jen Aniston change her last name to Theroux when she gets married?
Los Angeles :: CA :: USA | 2 months ago
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To change your famous name, or not to change your famous name?...Kim Kardashian debated changing her last name when she married Kris Humphries, but decided not to. Good decision...Although her one-named husband, Seal, didn't really have one to
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How Honest Tea Kept Its Culture After Getting Bought By Coke
San Francisco :: CA :: USA | 3 months ago
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We spoke to co-founder and CEO Seth Goldman about that decision, and how the company has managed to keep its values and culture intact as part of a much larger organization. The company's mission is this: "Honest Tea seeks to create and promote
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Penney hires marketer who weathered New Coke debacle, recovery
Dallas :: GA :: USA | 3 months ago
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Penney CEO Ron Johnson has hired Sergio Zyman to help out with marketing. Zyman was Coke's chief marketer during the New Coke debacle, and let's face it, he's one guy who can say to Johnson, been there, done that. A Penney spokeswoman said Zyman is
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