mountain dew news
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Trying to Be Hip and Edgy, Ads Become Offensive
New York City :: NY :: USA | 12 days ago
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Some of the biggest names in marketing, including Ford Motor , General Motors , Hyundai Motor, Reebok and PepsiCo , have been forced recently to apologize to consumers who mounted loud public outcries against ads that hinged on subjects like race,
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Some Afternoon Linkage
Los Angeles :: CA :: USA | 13 days ago
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Rihanna's 777 Documentary Declared A Flop For Fox Network ( GO ) What do Beyonce, Rihanna and more of your favorite singers look like without makeup?( GO ) Jobs report positive, but not good enough( GO ) Dead' mom turns up alive over a decade later(
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Malicious Focus Group Convinces Marketers Cinnamon Mountain Dew Is The Next Big Thing
Madison :: WI :: USA | 14 days ago
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NYFollowing the saboteur antics of a prankster focus group that reportedly convinced company officials the drink was not only palatable but delicious, PepsiCo announced Thursday the launch of its new Mountain Dew CinnaBlast beverage. CinnaBlast
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Mountain Dew Drops Lil Wayne Over Emmett Till Lyric
New York City :: NY :: USA | 16 days ago
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Gustavo Caballero/Getty Images Lil Wayne lost an endorsement deal with Mountain Dew after Emmett Till's family complained about a lyric he wrote. For executives at Mountain Dew, that may have been the question of the day on Monday, as the brand
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Lil Wayne Dropped From Mountain Dew Endorsement Deal, Emmett Till's Family Reacts
Jackson :: MS :: USA | 17 days ago
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Lil Wayne 's rhymes are getting him in trouble -- and this time around, even an apology can't save the situation. The "Money on My Mind" rapper has officially been dropped from an endorsement deal with Mountain Dew over controversial lyrics that he
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Lil Wayne Launches Spectre by Supra Sneakers
Los Angeles :: CA :: USA | 18 days ago
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Lil Wayne may have lost his endorsement deal with Mountain Dew, but he had another reason to celebrate. The Young Money mogul launched his Spectre by Supra footwear line in Miami last night. The avid skateboarder partnered with the skating brand
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PepsiCo Drops Lil Wayne Over 'Offensive' Lyrics About Civil Rights Icon
Los Angeles :: CA :: USA | 18 days ago
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PepsiCo bosses have dropped Lil Wayne as its spokesman after the hip hop star upset the family of civil rights icon Emmett Till...Wayne referenced the teen in a sexual rhyme on Future's song "Karate Chop," and activists subsequently called on PepsiCo
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Tyler The Creator Speaks Out And Defends His Controversial Mountain Dew Ads!
Los Angeles :: CA :: USA | 18 days ago
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Tyler the Creator came under some serious fire recently after an ad campaign he created for Mountain Dew was viewed as racist and sexist by critics. Well now the controversial rapper is speaking out about the commercial and says the whole thing was
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When Edgy Goes Wrong: Mtn Dew Gave Up Too Much Control
Los Angeles :: CA :: USA | 18 days ago
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Become an Ad Age Subscriber Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge...We invite you to subscribe so you can
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Celebrities: Lil Wayne apology falls short; Mountain Dew dropping him?
Las Vegas :: NV :: USA | 19 days ago
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05/03/2013 05:06:15 PM PDT Emmett Till's family rejected the apology of Lil Wayne for lyrics offensive to the civil rights martyr and demanded a meeting with him and representatives of PepsiCo, which has a partnership with the rapper.
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