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Quick, name your favorite TV ads: Budweiser frogs, Mean Joe Greene, maybe even Canal+’s The Bear. If you’re old enough to remember the Golden Age of print advertising, you can gush over the
Mobile ad platform maker NativeX is announcing a new product today that will help game developers incorporate better ads in their mobile games...The Minnesota-based company has creative a new software development kit (SDK) that enables rich media
Ujjal Kohli / Rhythm New Media This is a guest post by Ujjal Kohli, the CEO of Rhythm New Media. That mobile ad revenue is lagging behind consumer usage has become a common refrain. Every day, someone proclaims in the trade publications that
Facebook Inc finally earned Wall Street's love in the second quarter...Its shares have doubled in just the last three months, buoyed by an increasing belief among investors that Facebook has finally struck a winning formula in mobile advertising...
Over the next five years, however, the market will grow substantially larger. Juniper Research projects it to grow at a rate of about 24.5% annually, reaching $39 billion by 2018. Of course, there will be more than one advertiser vying for these ad
Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average Web publisher to compete right now...Hecht: Well, if you look at our
Juniper Research Total Mobile Advertising Spend ($m) Split by Messaging, Ringback, In-Content and Mobile Internet, 2018 Since together about 70 percent of mobile ad revenue is split between these two horsemen of the smartphone and tablet era, mobile
Adam Landis Adam Landis is the VP of business development for LifeStreet Media. Last month eMarketer increased their forecast for real-time bidding. The source of the rise to more than 70% annual growth : an unexpected increase in mobile spending.
Investors reacted positively to Google's financial results Thursday, which showed that the company can make very goodor even bettermoney as users around the world conduct searches on smartphones rather than personal computers. The rise of mobile
This quarter's special focus is around the Sports category and how segmentation within the category produces the kind of granularity from which advertisers can benefit. As with past reports, this edition also includes data on mobile ad traffic and