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News tagged with “media strategy”. Found: 63 tagged news reports.
 

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New Delhi :: India | 3 months ago

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The exercise is part of the Congress Vice President's plan to revamp the media strategy of the party ahead of the next Lok Sabha polls. Congress' media strategy and pick up talents from states for projecting the party better in television and print

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Manila :: Philippines | 6 months ago

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The Greenlining Institute has channeled its experience into a new guide for nonprofit groups, The Art of Listening: Social Media Toolkit for Nonprofits, whose lead author is Filipino-American J.C...The new guide is designed to be useful for small

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New York City :: NY :: USA | 7 months ago

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I attended several sessions on a variety of subjects, including generating content that's best for your business, getting closer to your social community and determining and amplifying the ROI of social, among others. But the underlying theme, no

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New York City :: NY :: USA | 7 months ago

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Other Tactics to Embrace in 2014 When it comes to your media strategy, it's not what IS happening, but rather what HAS happened and HOW fast it happens. A contemporary example is the look, feel, and format of short time video. Vine's six-second

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San Francisco :: CA :: USA | 8 months ago

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Earned media is really just the digital-age term for word-of-mouth advertising. It's an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap. 

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Mexico City :: Mexico | 9 months ago

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In , a single post earned more than 10,000 Likes with a 5.9% CTR and translated into about 2,500 Facebook fans, earning Stuart Weitzman 100% of its fans in the country. In Mexico, where the company already had a strong Facebook following, they

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Buenos Aires :: Argentina | 9 months ago

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Omer Shai In the past, being an international company meant you had offices, employees and activities across the planet. Today, thanks to the Internet and an ever-flattening world, any startup with a router can go global. Whether tweeting, posting,

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San Francisco :: CA :: USA | 9 months ago

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Brian Solis This is a guest post by author and social media consultant Brian Solis It's about time that social media and social business grew up. When Charlene Li, my colleague at Altimeter Group, and I ask strategists what their social business

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Wellington :: New Zealand | 10 months ago

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Social media has developed in a very short time from being purely recreational and for private use to being a vital part of a business's online presence. It is expected now for a business to be entirely open with its customers and to regularly engage

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Jersey City :: NJ :: USA | 10 months ago

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Radically shifting its social media strategy, the company put together a team of 22 staff members and went from monitoring Twitter from 9-to-5 on weekdays to tweeting 15 hours a day, seven days a week. After 17 days of non-stop tweeting, PSE&G had

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