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Two Publicis Groupe agencies have walked away with retailer HHGregg's advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively, sources said. HHGregg's
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Spotting an offer for half-price baseball tickets can feel like a win, but it may not be quite the steal fans think. Jackie Robinson and '42' As the Jackie Robinson biopic "42" reaches theaters, Don Steinberg takes a look at the baseball genre in the
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An international scientific study, in which the Universidad Carlos III of Madrid (UC3M) has participated, has concluded that consumers are a lot more predictable than they seem as it is quite possible to foretell where they are going to buy in the
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Now that the real estate market is picking up again, many people are looking to sell their homes at last. But when you sell, you have to move somewhere which usually means buying another home. Buying and selling at the same time brings up a whole new
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Satisfaction scores for customer service and response times continue to exceed our high expectations. With guaranteed responses time of 30 minutes, the average response time for Priority 1 and 2 tickets was under 8.5 minutes. For Spinnaker Support,
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In each of the three featured cities this year, attendees can expect more than 20 sessions focused on the latest developments at Kentico, such as How to Build Better Websites with Higher ROI, Digital Marketing Best Practices, Best Practices for E-
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I'm standing at my neighborhood deli, and the two guys in front of me are staring at the Belly customer loyalty tablet. It's brand-new, freshly-installed, right there next to the box of beef jerky...Right there, we've learned something about how hard
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Emerging marketplaces are tempting opportunities for growth businesses, but they are also risky propositions. New, unproven customer segments, enabled by technology innovation or other disruptive trends, can be a volatile mix of opportunity and
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Things Every Customer Wants Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top. wackelijmrooster/Flickr Why does a customer buy from one vendor rather than another? According to
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Jon Carlson Tina Wells had more time to dedicate to building her business after outsourcing tasks like tracking vacation time and updating company manuals...The Philadelphia research and viral marketing firm had reached its 16th year and landed large
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