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Benchmark Report , Experian Marketing Services found that personalized abandoned cart emails that show the actual customer cart had 25 percent higher transaction rates than abandoned cart emails that just linked back to the brand's Website. Further,
World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services , a global provider of integrated consumer insight, targeting, data quality and cross-channel
While Tech Junkies are 69 percent more likely than the average online adult to search for "iPad Air," they are 2.7 times more likely to search for "Nexus 7" and 1.3 times more likely to search for "Galaxy Note 3," two Android-powered tablets.
Experian Marketing Services , a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, analyzed the consumer search behavior post launch to see how consumers have reacted...Looking at online consumer
Insights, gives marketers a more holistic view of their customers by linking traditionally siloed databases and insights, such as in-store shoppers, loyalty program members and mobile app users, to their email marketing list. Email Insights is
The report also found that unique open rates increased 7.2 percent year-over-year in Q2 2013. Analyzing the email volume among different industries shows that although overall transaction rates declined in Q2 2013, 48 percent of brands had
The 2013 Client Summit is structured to help marketers learn how they can deepen customer loyalty, strengthen brand advocacy and maximize their profits. Featured keynote speakers include Mandalay Entertainment CEO Peter Guber ; Star Trek legend and
The newly created list of top books for SEO Tips is a great way for small business marketers to learn SEO at their own pace. "I'm excited about our updated top SEO Books for 2012 / 2013 list," said Gloria McNabb, Public Relations
The 2013 Alliance conference has been built around the following 8 themes – basic, technology, learning strategies, outcomes and research, professional advancement, accreditation and certification, office hours and performance and quality improvement.
The Marketing Forward Tour is a series of regional events designed to help savvy marketers learn how to better connect with today's dynamic and hyper-connected consumers across all marketing channels. A diverse range of thought leadership sessions