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JCPenney Redesigned Its Logo So Many Times Nearly Half Of America No Longer Recognizes It (JCP)
San Francisco :: CA :: USA | 17 days ago
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JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson's tenure. Its logo is one of its main concerns, with branding surveys showing JCP logo awareness dropped as much as 28 percentage points from 2010 and
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Apple, Samsung looking to produce smart watches as Sony's time passes
Ōsaka :: Japan | 23 days ago
Credibility
With growth slowing in the $358 billion handset market, Apple Inc. and Samsung Electronics Co. are developing digital watches that allow people to make calls, check map coordinates or monitor their physical activity. They might want to talk to Sony
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Hollywood market research evolves to reflect tech-savvy moviegoers
Los Angeles :: CA :: USA | 3 months ago
Credibility
Nelson, Los Angeles Times In an age when the text and the tweet can destroy a movie an hour after it opens, Hollywood market research firms are scrambling to rethink the way they help movie studios promote their films. That has created new challenges
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Friend's Desire to Help a Mother Earn Income Results in "iPhone Cash" Book to Help Thousands
New York City :: NY :: USA | 3 months ago
Credibility
The friend, who was a stay-at-home mom, was struggling to find ways to help her husband bring income into the home after the economy devastated what was once a lucrative sales commission income. "With the high expense of childcare, most people are
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Qualitative Marketing Researchers Benefit from Civicom® Text Analytics Tools
Herndon :: VA :: USA | 4 months ago
Credibility
January 25, 2013 Marketing Research Services global provider Civicom® has introduced Text Analytics to its marketing research clients in response to their requests for tools to simplify the analysis of large amounts of qualitative data
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Windows 8 Off To Very Weak Start, Market Researcher Says
Port Washington :: NY :: USA | 6 months ago
Credibility
Shown is a Hewlett-Packard computer tablet with Windows 8 software. Indeed, in the four weeks since Windows 8 started shipping in PCs, laptops and tablets, sales of Windows-based devices fell 21 percent below year-ago figures, NPD Group, of Port
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Square Feet: In Downtown Austin, a Wave of Construction
Austin :: TX :: USA | 9 months ago
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Square Feet In Texas's Capital, Construction on Many Corners Ben Sklar for The New York Times Third and Brazos, a 277-unit apartment project, is part of the increase in residential and commercial development in Austin, Tex...Amit Sudharshan, 28, dons
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Oracles defeat makes it harder to squeeze money from Java
San Francisco :: CA :: USA | 12 months ago
Credibility
Oracle's defeat in a two-year-old lawsuit against Google will make it harder for the software company to harness demand for mobile devices and benefit from its $7.4 billion Sun Microsystems purchase. A federal judge ruled on May 31 that Google didn't
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COLUMN: Utterly butterly Indian ads
Jamshedpur :: India | 1 year ago
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A recently published book, Ad Katha , is not just a trip through the golden age of Indian advertising, but also an enquiry into how many of the cultural symbols that we now see as "Indian" came about, says Ajit Balakrishnan [ Images ]...The camera
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Acer stumbles in India as tablet prices tumble
Bangalore :: India | 1 year ago
Credibility
Tablet computers may be selling in big numbers elsewhere in the world, but definitely not in India, said personal computer maker Acer Inc , which is among the leading PC and laptop sellers here. Acer is able to sell only about 2,000 to 2,500 of the
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