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The Super Bowl commercials this year were such a complete dud that the most talked-about ad was seen by only a handful of people in one of the nation's tiniest media markets. But in the absence of any good ones from the big-bucks roster of
Just enough of a punchline to make sure the viewers remembered Turbo Tax. Strike Why: This spot was simply mesmerizing - it told a great story in very striking, emotional way, but was also surprising, but fitting, when it turned out to be Maserati.
Yelp has become the bellwether for a location-based service, as well as the huge opportunity in local-mobile marketing. It's also often mentioned in connection with social-local-mobile strategies, sometimes known as SoLoMo. Local-mobile strategies
Product manager Salahuddin Choudhary said many users of the Google Maps app search for local businesses ranging from restaurants to car dealerships. "(W)e're introducing an updated ad experience we think is more attractive for users and more
Yelp has become the bellwether for a location-based services app, as well as the huge opportunity in local-mobile services and marketing. Local advertisements on mobile devices constituted 40% of Yelp's overall local ad inventory in the second
He also said local ad rates were sharply higher, nearly double from where they were three years ago when CBS last aired the game. Evercore analyst Alan Gould estimates the network will generate $US225 million to $US255 million in ad sales, and $US30
Video service providers are increasingly turning to Digital Adware for their new modular ad insertion platform, AdSync. Brian Stuart , President of Digital Adware. "AdSync is not only priced considerably lower than products of its kind, but it also
What about the perfect black gown to wear while walking barefoot down a sidewalk runaway to 70s porn music? Or the perfect turquoise dress to wear while talking to your friends around a fire hydrant in a parking lot? Two words: (read in the whisper
Today Sears Holdings announces that it is providing customers with real deals near them in real time, by way of new digital local ads available on searslocalad.com and kmartlocalad.com . Continuing Sears' role in enhancing the online shopping
Verve Wireless, Inc. the leading mobile advertising platform for local media, released their quarterly Local Mobile Index report today which shows a significant increase in overall local advertising spending in mobile from the previous quarter.