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lipitor dtc news

News tagged with “lipitor dtc”. Found: 2 tagged news reports.

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Newtown Grant :: PA :: USA | 2 years ago

Credibility Credibility of 5

Despite Pfizer's heroic and unprecedented effort to maintain Lipitor's market share after expiry last November and after spending "more than $87 million promoting the medicine, the world's biggest drug company is quietly giving up on its once-great


Newtown Grant :: PA :: USA | over 2 years ago

Credibility Credibility of 5

As reported by Nielsen, direct-to-consumer (DTC) advertising spending by the pharmaceutical industry was down by 1% compared to 2010. I used that bit of information to update my chart of DTC spending trend over the years (see below). This chart


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