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Daybreak last September with new presenters Adrian Chiles and Christine Bleakley. Photograph: Ken McKay/ITV/Rex Features Ian Rumsey, the editor of ITV breakfast show Daybreak , is to step down after less than a year. May last year, has been editing
Daybreak's viewing figures for their key demographic, housewives with children,' says a source close to the show. Now ITV is very worried they will have to take a big financial hit.' Chiles and Bleakley were lured from the BBC in a combined 10million
Viewers turning off, staff at war... what's gone wrong for Adrian and Christine?...Perhaps it is the bizarre news' items they've been inviting viewers to comment on racing mobility scooters and skateboarding dogs followed by an opportunity for Tony
Martin Frizell, who left in December as part of a management restucturing after ITV took full control of the breakfast broadcaster ...As head of output at ITV News, Rumsey oversaw last night's election coverage...Adrian Chiles is joining the team, we'