forrester news
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Forrester says workplace browser diversity is robust: IE at 40%, Chrome at 28%, Firefox at 25%
San Francisco :: CA :: USA | 1 month ago
Credibility
Apple's Safari browser came in a distant fourth with 1.8 percent...Forrester admits that there are many data sources to pull browser share from, including StatCounter and NetMarketShare. Still, no matter which source you use, browser diversity still
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Google, not Facebook, will win the true war for likes, Forrester says
San Francisco :: CA :: USA | 2 months ago
Credibility
In an online world dominated by the need to drive revenue based on advertisers, Google typically takes top spot for intent-driving marketing, and Facebook for affinity-driving marketing. But a new report from Forrester says that Google's going to win
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Will digital help kill TV advertising?
Remember the song “Video Killed the Radio Star”? The video for The Buggles tune was the first video to air on MTV when the cable TV network debuted in 1981. Today, it could be argued that video didn’t kill
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Spending on interactive marketing set to reach $77 billion in 2016
If there’s any doubt about the power of interactive marketing, this figure should erase it: $77 billion. Forrester Research Inc. forecasts spending on interactive marketing will climb to that level in 2016,
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Forrester's top 10 trends for mobile in 2013
San Francisco :: CA :: USA | 4 months ago
Credibility
You can sum up Forrester's prognostications on 2013 mobile trends in three little words: This changes everything...Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes,
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Adobe Named a Leader in Online Testing by Independent Research Firm
San Jose :: CA :: USA | 4 months ago
Credibility
Adobe® Test&Target, part of the Adobe Target solution within the Adobe Marketing Cloud, was recently recognized as a Leader in The Forrester Wave: Online Testing Platforms, Q1 2013 report . Adobe was among the select companies that Forrester invited
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Mashery and Forrester to Present Webinar: “Don't Be a SOA-saurus: Enable Your Business with API Management”
San Francisco :: CA :: USA | 5 months ago
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As enterprise IT departments and businesses are increasingly enabling their brands with APIs. January 30, 2013 As enterprise IT departments and businesses are increasingly enabling their brands with APIs, they also see a shift in the current
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Forrester on mobile marketing: who you do — and do not — want to target
San Francisco :: CA :: USA | 7 months ago
Credibility
As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: it's not the 7 percent of American adults who still refuse to use a mobile phone. Most American adults now do own cell phones and it seems
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State Farm® Receives Top Ranking in Studies from Forrester® and Key Lime Interactive
Bloomington :: MN :: USA | 8 months ago
Credibility
State Farm, on the strength of significant improvement in content and functionality, moved from last place in 2010 up to a share of the top ranking this year. A perfect score in the value category, as well as notable increases across all four user
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Online paid-content market poses threat to traditional advertising
London :: United Kingdom | 8 months ago
Credibility
Tablets such as the Pad mini will help tyhe rise of the online paid-content market, according to a report. Photograph: Robert Galbraith/Reuters The rise of tablets and smartphones will help grow the online paid-content market 65% to £8bn a year by
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