digital video news
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Video-on-Demand Viewing Is Gaining Popularity
New York City :: NY :: USA | 2 days ago
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May 20, 2013 While companies weigh bids for Hulu and industry heavyweights complain that TV Everywhere isn't going much of anywhere, another way to watch time-shifted television is quietly gaining traction: video-on-demand, or VOD. Donna Svennevik/
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Videology Research Shows TV-like Sales Accountability for Video
Logo :: Burkina Faso | 9 days ago
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After 50 years of television-centric marketing, (CPG advertisers) know the right television equation to move product off the shelves. But data has the potential to bring this same level of ROI confidence to other mediaincluding digital video, the
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From advertising to content: The new players at the NewFronts
Hulu, Blip, AOL and even Zynga are making headlines for their forceful push during this year's NewFronts season. But a quieter and more important development is transforming the world of digital video: Media firms once focused on content
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Visible Measures and VivaKi Crack the Code on Viral Video
New York City :: NY :: USA | 24 days ago
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Today, through a partnership with VivaKi and months of co-development work with Starcom MediaVest Group (SMG), Visible Measures is empowering the agencies of Publicis Groupe to apply an equal dose of math and science to the art of viral video...Co-
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This Is Why Advertisers Need to Get Serious About Video
Kampala :: Uganda | 24 days ago
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Some of the most cutting-edge video executions I've seen have the functionality of apps and content depth of full Web pages. I've seen digital video ads with links to multiple video games that consumers can play without leaving the ad unit. I've seen
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NewFronts, Old Test: Diverting TV Dollars
New York City :: NY :: USA | 28 days ago
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In one packed schmooze-and-booze New York week, digital media purveyors will try to dazzle Madison Avenue with new Internet shows, apps and ad executions. The goal of the second annual Digital Content NewFronts: To convince ad buyers that there's a
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Peoplefluent Announces Launch of Enterprise Collaboration Video Technology
Logo :: Burkina Faso | 29 days ago
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If a picture is worth a thousand words, then a video can be an encyclopedia of compelling, relevant information with the potential to enhance comprehension with emotionally intuitive content," said Charles S. Jones , Chairman and CEO of Peoplefluent.
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AccuStream Research: Digital Video Views Scale To 511 Billion In 2012; Pro And UGC Channel Growth Rates Synchronize
Seaside :: CA :: USA | 30 days ago
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UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion. Mobile, tablet and connected device related views averaged 13.2% across the
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INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem
Paris :: France | 1 month ago
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Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content along with games that monetizes reliably and drives premium ad rates. That's reflected in the much higher prices that mobile publishers
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Meredith Hires New Video Exec
New York City :: NY :: USA | 1 month ago
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Laura Rowley was hired away from the Huffington Post for the position of vp, video production and product, Meredith planned to announce Thursday...Rowley has an extensive career spanning TV, digital radio and print. But in her most recent post as
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