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Chris Ratcliffe Just as JWT's longtime relationship with Diageo ends, another one begins. Sunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group agency that at one point handled
Tim Judge, a cocktail wizard and the Diageo Reserve Brand Ambassador for Africa, put his skills on full display combining luxurious Scottish Whiskies with mints, liquid sugars and passion fruits. Judge's agenda was to show Kenya all the creative ways
Kavalan, a premium whisky from Taiwan, came top in a blind taste test that included historic Scottish single malts a few years ago, and it was named New World Whisky Of The Year in The Whisky Bible, written by respected drinks connoisseur Jim Murray.
Smirnoff won over dudes in the " Bros Icing Bros " phenomenon of 2010. Three years later, Smirnoff Ice is going after the ladies with a campaign that's so bad, it's almost insulting. Ad agency 360i's full-length music video "Straight Primpin,'"
Pre-tax profit for the year to the end of June was £3.5bn compared with £3.2bn in 2012. Sales rose 5% to £11.4bn Diageo makes Johnnie Walker whisky as well the Guinness, Smirnoff and Baileys brands. The company said performance was strong in North
Drinks company Diageo PLC says rising spirits consumption in the U.S. helped its profit in the year to end-June to swell by 28 percent to 2.48 billion pounds ($3.79 billion). Diageo, whose brands include Johnnie Walker whiskey, Smirnoff vodka and
R.I. (AP) Warwick liquor stores have become the target of a thief with an apparent taste for a particular brand of vodka. TV reports (http://bit.ly/1bbQZvW) at least three local stores have been hit in the past two weeks by a man who comes in, puts
Following closely on the heels of its Kingston launch on June 29, dreamers are anxiously awaiting the event...The Kingston launch saw the coming together of two of Negril's most touted events, Twisted Spiritz and Yush. Both events were featured on
Few businesses are regulated as eccentrically as the drinks business. A host of state and local laws, mostly relics of historical movements like Puritanism or abolitionism, have left the United States a diverse patchwork of jurisdictions with
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