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In most instances, the skeptical customer is the savvy customer. Due diligence throughout the car buying process is essential as consumers face the challenges of narrowing their vehicle options and finding the the right dealership.
A fresh marketing approach reflecting the growing trend of consumers shopping for cars while on-the-go is paying off for AutoTrader.com . The site launched a massive new advertising campaign on June 9 the largest in the company's 16-year history
This is the week to shop for a new car or truck, thanks to car shopping website Edmunds.com's Car Week event. That is especially true for shoppers in the New York metro area who can participate in one of two Price Promise(SM) "dealership takeovers"
AutoTrader.com, the ultimate automotive marketplace®, today launched "Find Your Car Your Way," a new advertising campaign that captures a refreshed consumer experience. The campaign, featuring Tom Wopat and John Schneider , the original actors from "
For the second year in a row, editors at AutoTrader.com, the ultimate automotive marketplace, have named their picks of the cars and trucks shoppers "Must Test Drive" if they're considering a new vehicle this year. "We decided to expand the list this
Hyundai Santa Fe Wins Cars.com/USA Today/MotorWeek 3-Row SUV Challenge , April 7, 2014 /PRNewswire/ -- Cars.com, the leading online resource for buying and selling new and used vehicles, has named the 2014 Hyundai Santa Fe the winner of the site's 3-
Many car shoppers might not realize how much the new- and used-car markets feed off each other," says Edmunds.com Sr. Consumer Advice Editor Philip Reed . "The boom in new car leases, for example, is leading to a higher number of lease returns, which
The organizations have begun to build plans for an innovative outreach program that impresses upon shoppers Edmunds.com's commitment to making car buying easy via its trusted network of dealers. "As you may have seen in our new national TV campaign,
Aligning with its longstanding status as the best-selling vehicle in the U.S., the Ford F-150 retained its place as the most popular new vehicle on AutoTrader.com in 2013, followed by the Jeep Wrangler, Ram 1500, Ford Mustang and Chevrolet Silverado
Edmunds.com and Carfax today announced a new agreement that enables dealers and manufacturers to include Carfax® Vehicle History Reports for used cars listed on Edmunds.com. Carfax Reports are an integral part of our selling process," said John Della