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The resumption of operations at Dunlop India’s mother unit at Sahagunj in West Bengal now hinges on taking back 25 employees who were charge-sheeted in December 2008. The services of 13 of these workers have already been terminated...West Bengal Labour...
These are some of the companies that a recent article by CNN.Money.com lists as having gone bankrupt in this unsteady economy. Phoenix Coyotes Perhaps this is the comeuppance for planting a hockey team in the desert. In May, the Phoenix...
Tags: phoenix coyotes, chapter 11, bankruptcy, million, billion, debts, assets, jim balsillie, jerry reinsdorf, hockey, team, hartmarx, brands, clothing, six flags, parks, company, established, consumers, wall street, stores, products, filenes basement, syms, travelers, recession, hotel chain, crunch gym
24 Brand Mantras by Jagdeep Kapoor Response Books. Pages: ix+103. Price: Rs. 195/- Thanks to the free market economy there is a plethora of consumer goods in the market, with a number of brands selling the same/similar product. While this situation...
Tags: brands, book review
They say a picture is worth a thousand words and marketers are one class of people who understand this fact more than anyone else. Think of all the ads that you have seen so far, on the billboards, wraparounds, tall walls, banners,...
Tags: Marketers, ad campaigns, advertisements, pictures, consumers, brands, imagination