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Book trailers: 'A Most Scandalous Proposal,' 'An Affair to Dismember'
Los Angeles :: CA :: USA | 3 months ago
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At the time of this writing, I'm in MD waiting for Snowmageddon that was supposed to arrive Wednesday...We aren't used to lots of snow, so everyone goes high and right in preparation: Toilet paper?...I always thought there was one thing missing from
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Reel time stories
Mumbai :: India | 6 months ago
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Interspersed between these snapshots is a silent haunting tune that plays in the background. The foreground has accolades from various publications printed on it. This is the trailer for the book JFK, written by Jahangir Kerawala, which was released
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Creative ways to promote your poetry
Indios :: Puerto Rico | 10 months ago
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Poetry is a literary device that is not easily attractive to some, so its marketing takes the simple form of being placed on the pages in a book. Today, we want to look at some creative ways to bring those words to life using visual, audio and
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A.J. Walkley: Are Book Trailers Necessary?
Los Angeles :: CA :: USA | 1 year ago
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Follow share this story Slowly but surely, a new mode of advertisement for publishers and authors is starting to take hold in the industry -- the use of book trailers to publicize new and upcoming titles. For some trailers, creating a buzz for the
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Don't Judge a Book by its Trailer
New York City :: NY :: USA | over 1 year ago
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Articles Or take the recent trailer supporting Ben Marcus' newest release, "The Flame Alphabet". If you didn't know the trailer was pushing a book, you might think the unsettling animation was for "Contagion." The video is eerily effective, and will
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Coming soon to a shelf near you: The publishing industry has gone mad for film-style trailers
London :: United Kingdom | over 1 year ago
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Suggested Topics How do you market a book in the internet age? Build "buzz" on literary blogs, encourage your author to tweet furiously, and make absolutely sure their friends and family compose five-star reviews on Amazon. These strategies all
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'Book Trailer' - oxygen for the book business
Bangkok :: Thailand | over 1 year ago
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My favourite quote, above, popped up in my head when I was reading an article about an innovative advertisement for the hard-copy book business. Currently i-books is a growing business due to people's lifestyles and beliefs...Yes, it saves paper from
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On Location: Book publishers borrowing a page from Hollywood
Los Angeles :: CA :: USA | over 1 year ago
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The scene, recently filmed over three days on a sound stage in Glendale, wasn't for a new sci-fi TV series or movie. It was for a 30-second commercial spot aired on Google TV to promote "Retribution," the latest chapter in the popular paranormal book
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PAPER TRAIL: Jun 8, 2011 @ 4:00:00 am
New York City :: NY :: USA | 2 years ago
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The Observer 's redesign of its print edition and website debuts today. Editor-in-chief Elizabeth Spiers told Yahoo News : The new design does little to distinguish between long form features that appear in the paper and long-form web exclusives,
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Book marketers borrow a page from the movie playbook
New York City :: NY :: USA | 2 years ago
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In a rambling two-story loft on the South Side, Paul Fireman is changing the way major publishers sell their books to readers. Borrowing a marketing tool from the film industry, he began to produce video trailers to promote books a few years ago. He
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