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Why Cross-Screen Marketing Will Be A Game-Changer
San Francisco :: CA :: USA | 6 days ago
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BI Intelligence Mobile remains a fraction of ad spend for many large advertisers. It's not that brands don't understand the mobile revolution. They know that consumer time is splitting across devices as smartphones and tablets occupy more and more
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New Research Study from Kenshoo Social Finds Organic Posting is Most Popular Social Media Tactic but Paid Advertising is Most Successful
New York City :: NY :: USA | 6 days ago
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Kenshoo Social ( http://www.KenshooSocial.com ), a global social marketing platform, today published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," that evaluates how marketers are using social
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Naked Swede dresses down American Apparel
Stockholm :: Sweden | 6 days ago
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www.thelocal.se/47938/20130516/ The man who founded a Swedish online fashion retailer has posed half-naked to help market the firm's clothes after Swedes criticized US retailer American Apparel of using "sexist" images of nearly-naked women to sell
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Hearst Launches Digital Cross-Country Sales Division
New York City :: NY :: USA | 6 days ago
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Most ad buying is done locally , and magazines often aren't set up to execute cross-title buys. Then there's the difficulty of coordinating across time zones. It's enough of a hassle, in fact, that most advertisers don't even attempt cross-country
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Trinity Mirror: 'too soon' to know outcome of phone-hacking inquiry
London :: United Kingdom | 6 days ago
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Daily Mirror publisher Trinity Mirror has reported a 13% year-on-year fall in ad revenues for 2013 to date. Photograph: Bloomberg/Bloomberg via Getty Images Trinity Mirror has said that it still "too soon" to know the outcome of an investigation it
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TRENDS: Music Sponsorships Top $1.28 Billion in 2013
New York City :: NY :: USA | 7 days ago
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2013-05-15 Brands will spend $1.28 billion in 2013 to sponsor music venues, festivals and tours in North America, a 5.4% increase from 2012, according to IEG Research. That increase puts music on par with the projected 5.5% increase in overall
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Six Things You Didn't Know about Droga5 Creative Ted Royer
New York City :: NY :: USA | 7 days ago
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What do acid trips, karaoke, and the TV show "Bewitched" have in common?...Become an Ad Age Subscriber Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free
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Want Employees to Innovate? Split Them Up
New York City :: NY :: USA | 7 days ago
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In order for your company to innovate, create divisions. ekai/Flickr If you want to take your company to the next level, making some divisions within your walls may be the best way to innovate and grow--almost like the start-up within. I've seen this
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American Apparel accused of sexist adverts
Stockholm :: Sweden | 7 days ago
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Swedish consumers have accused the US clothing chain American Apparel of sexism for its advertisements depicting half-naked women, Sweden's advertising watchdog said on Wednesday. "We have received five or six complaints," said advertising
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Google stock hits $900 for first time as record-breaking 2013 continues
Mountain View :: CA :: USA | 7 days ago
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Wall Street continued Wednesday, with the stock catapulting past the $900 level as the search giant kicked off its annual developers conference. Google shares sold for as much as $911.76 in Wednesday's morning session in New York, which ended at 9 a.
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