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A recent study by A C Nielson shows that audio advertising can fetch highest brand recall for brands. The study was conducted to analyse the effectiveness of the audio medium in comparison to other advertising media at ST bus stands of Maharashtra.
As an initiative to curb corruption the Central Vigilance Commission got associated to Vritti i-Media to promote the cause on Maharashtra's popular mode of transport, ST bus stands. Jingles and slogans were announced at ST bus stands in local