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Dish Network's Search for a Digital Agency Down to Finalists
New York City :: NY :: USA | 3 hours ago
Credibility
Dish is a big online spender, with annual spending of as much as $100 million, sources said...Sources said Dish is initially looking for online search capabilities, given its orientation to customer response marketing...Graf 9000 in July 2011 as lead
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Meet the Sleepy's Creative Finalists
New York City :: NY :: USA | 5 days ago
Credibility
Three agencies are preparing for final presentations in the Sleepy's creative review, with pitches expected to begin next week, according to sources. Sources identified the shops as Havas Worldwide, Publicis Kaplan Thaler and Gotham...Annual media
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Spark Wins Ace Hardware's Media Duties
New York City :: NY :: USA | 7 days ago
Credibility
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned...The incumbent, independent media shop Horizon, won the account more than 10 years ago , and defended the
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Digitas Takes Lead Role on NYSE Euronext
New York City :: NY :: USA | 16 days ago
Credibility
The assignment, which came after a review, encompasses both creative and media responsibilities...Also, after agency presentations, another finalist for the account, LBi, merged overseas with sister shop Digitas...Sources identified a third finalist
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Havas Reports Flat Q1 Revenue
Mexico City :: Mexico | 20 days ago
Credibility
Organic growth declined 0.9 percent compared to an increase of 3.5 percent in the year-earlier quarter. The company said results were broadly in line with internal expectations. The group held up well against the sharp downturn in the European market
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Clio Names Google 2013 Advertiser of the Year
San Francisco :: CA :: USA | 20 days ago
Credibility
The annual advertising awards show also announced a slew of other winners this morning, including Publicis shop BBH London, Cheil Worldwide in South Korea, visual effects house Digital Domain, JWT San Juan and Marcel Worldwide in Paris, all of which
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Danone Global Media In Play
New York City :: NY :: USA | 27 days ago
Credibility
Danone's global measured media spending could not immediately be determined. In the U.S., where Danone markets products like Dannon and Activia yogurt and Evian bottled water, it spent $83.1 million in measured media last year, according to Kantar
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Havas Worldwide Announces Appointment Of Sean Lyons As Global Chief Digital Officer
New York City :: NY :: USA | 1 month ago
Credibility
In his new role, will oversee digital strategy, development and operations; enhance the agency's current offering; and introduce new digital platforms and capabilities for the agency and its clients. The announcement about follows the agency's news
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Starcom Joins Esurance Media Roster
New York City :: NY :: USA | 1 month ago
Credibility
Starcom, a Publicis Groupe agency, will join the brand's roster in the lead role on strategic media planning for TV, radio, out-of-home, print and digital...Starcom has also taken on media buying chores for Esurance's general advertising in TV, radio
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Mindshare Retains HSBC's Global Media Account
New York City :: NY :: USA | 1 month ago
Credibility
The bank's annual media spending is estimated at $400 million...As part of the creative search, the bank asked each agency to recommend a media shop, according to a source. Grey and JWT, both units of WPP Group, naturally put forth sister shop
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