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DataXu CEO Mike Baker tells Business Insider that yes, his online ad-buying company will go public...DataXu is one of the larger independent online ad buyers, or "demand-side platforms" as they're called in the business. It had revenues of $87
You might have noticed that some of your friends' videos on Facebook are now playing automatically and without sound. If you haven't, you're going to notice this Thursday when every Facebook user between the ages of 18-54 will be
M listeners and more than 80 publishers in both the U.S. and . "TargetSpot has developed the most advanced audio ad server in the world, offering advanced targeting on par with video and display," Alexandre Saboundjian , CEO Radionomy Group. "Its
Over the past several months, we've written a fair amount about the "death of the cookie," and how internet giants like Microsoft, Google, and Apple are all working on their own means of tracking users across the internet. But there's a distinction
Zappos Releases Sh-t Product' in Response to Kanye West's Rant December 2, 2013 · by AllVoices · in News Much like how celebrity endorsements can do wonders for the value of a product , a brand that gets dissed by a star can usually expect to see
There’s something undeniably different about Black Friday 2013. Retailers are flipping the script on us, especially the Black Friday obsessives who will no doubt line up in the cold in the wee hours to participate in the greatest American
The lesson reverberating through Silicon Valley this year could be summed up as The kids love ephemerality. Facebook is feeling the sting of this shift more than anyone else. If it's true that history repeats itself, of course Mark Zuckerberg 's
Adchemy, the Foster City, Calif., adtech startup, sold its lead generation business to XL Marketing earlier this month. So we thought it was a good time to check in with Murthy Nukala, the company's founder and CEO, to see where Adchemy is going now.
It's the Future BY Adam Vaccaro The banner ad might seem like an artifact of the early Internet era that will inevitably die out...Imagine a world where every need is met right away. Your thermostat knows exactly where to set itself...Your grocer
While the automation of buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein , Director of Publishers Services at Videology , the U.S.