ad:tech news
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Connecting with 'Generation C' in the fragmented media landscape
Getting in touch with today's audience is becoming an increasingly tricky task as their attentions become fragmented over the many devices they use during the day. Kent Parmington from comScore laid out the
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Coolest banner ad ever: FaceCake lets you try on clothes inside the banner ad
There were a lot of boilerplate buzzwords for mobile and banner ads thrown around at the ad:tech SF conference, but there were few mobile and banner ad solutions as outrageously fun and engaging as the ones from FaceCake. http://www.
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AppGlu and SypderLynx take home Mobile Commerce Challenge prize
Mobile can be an excellent platform to engage with customers and drive sales, but that potential has yet to be fully tapped. In the Wonderful Pistachios Mobile Commerce Challenge, startups were asked to try to
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Meet Clicky, the resident superhero at ad:tech SF 2013
Crime, supervillainy and dastardly plots were at an all-time low at the ad:tech SF 2013 conference, thanks to an on-duty superhero whom no one could possibly miss. That superhero was Clicky, a tangerine-colored crime fighter
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Facebook wins GM biz, new ads to promote chevrolet
San Jose :: CA :: USA | 1 month ago
Credibility
Facebook won back General Motors as an advertising customer a year after the automaker said it would quit running marketing messages on the world's largest social-networking service. The test ads, running on Facebook's mobile applications and website,
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How to prepare for the customer revolution
Leading off the lunchtime Think Tank series at ad:tech San Francisco this afternoon, Michael Lazerow took the stage wearing a trucker's hat. Lazerow is the CMO of Salesforce Marketing Cloud. He had one question
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TapInfluence debuts new Influencer Marketing Automation software
Hours before Under the Influence at ad:tech San Francisco, TapInfluence launches a cloud-based software application to streamline influencer marketing management. TapInfluence recognizes the inefficiencies
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Forecast social conversations before they happen
Would you like to know what your consumers are thinking about your brand on social media before they say it? At ad:tech San Francisco, Blab, a pioneer in “Predictive Social Intelligence,” launched the first
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Report says some newspaper paywalls a success
Toronto :: Canada | 1 month ago
Credibility
The Record Gannett Co., New York Times Co. and other newspaper publishers are finding that consumers are willing to pay for online subscriptions for access to local news content, according to a report from Borrell Associates Inc. Gannett, the owner
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Fast Data speeding past Big Data as new analytics darling
Google CEO Eric Schmidt is credited with a widely cited quote on the gigantic amounts of data generated these days by web pages, social networking and blogs. "There was 5 exabytes of information created between the dawn
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