ad:tech news
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Mining data, looking for gold
Of all the topics at this year’s ad:tech New York conference, data—how it’s collected, managed and utilized—may be the least sexy. But it is also undoubtedly one of the most important challenges and
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Startup Spotlight: Social TV
Thursday at 2:30 p.m., ad:tech’s Startup Spotlight Series will be showcasing four innovative startup companies in their Target Social Video & TV Challenge. In partnership with Target, the judges selected just four
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Bring It Home: Why Your Site Should be the Cornerstone of Your Communications Strategy
New York City :: NY :: USA | 7 months ago
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Before the flooring is laid and the windows are installed, before the paint goes on and the curtains go up all expansions and growth stem from this stone. Your company's communications strategy needs a similar foundation, especially with all the
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PrePlay: Getting you in the game... with an app
The fun in watching sports of any kind lies in the predictions one gets to make. Who’s going to score the next goal? Will the next hit be a home run? As their favorite sports stars battle it out on the field, the viewers of the game are
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At Resource, brands win with multi-platform approach
When it comes to mobile advertising, Resource stays true to its independent roots. As the largest independent digital agency in the country - with high-profile clients such as Kohl's, Victoria Secret, and Nestle – Resource
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Social media: PR threat or opportunity?
For many advertisers, social media is a powerful tool to push brand message to a large audience at little cost. For content creators, the opportunities to take advantage of multiple platforms to push a brand have made social
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Silicon Valley East: A brave new world for New York
The ad:tech conference is about to arrive in New York City next weeks, and the timing could not be more perfect. Residents have been buzzing ever louder about the city’s new title as the “Silicon Valley of the east” due to the
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Building a brand the Erika Napoletano way
When it comes to job descriptions, Erika Napoletano has hers down pat. “I help businesses get unstuck,” she says in her crisp, matter-of-fact tone. “Every business out
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On loving relationships and stone-cold players: A chat with marketing maven Ian Wolfman
Ian Wolfman, CMO at creative agency MEplusYOU and professor at the Cox School of Business at SMU, spends a lot of
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The Marketing Corner: Digital Trends That Drive Engagement
Atlanta :: GA :: USA | 7 months ago
Credibility
October 25, 2012 Digital continues to be an area of growth potential for many businesses. It's a medium that allows businesses to establish communications with consumers to dialogue about their brands, community involvement, locations and more. Using
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