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Apple seeks to target ads based on your spending power

By Joe Kukura on Jul 27, 2015

The genius product developers at Apple have always had the magic touch at getting a certain, wealthier target demographic to spend lavishly on high-end iPhones, iPads and $17,000 18-karat gold smartwatches. Now they’d like to extend that magic touch to their advertising clients, like BMW, Pepsi and The North Face. Apple has submitted a patent application for a technology that tracks a user’s available credit and then shows them advertisements based on how much money they have available to spend. Essentially, this would be Apple’s proprietary programmatic advertising tool that determines a consumer’s spending power and shows them ads for the most expensive items they can afford, making all of these determinations in about a millisecond. The latest in the high-tech art of programmatic advert

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