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Neuromarketing: The science behind why consumers buy

By Michael McEnaney on Jul 07, 2015

Finding out what consumers buy every day, both online and in the real world, has been fairly easy for marketers lately. However, what they’ve really been after, for many years now, is finding out why they buy. Thus, the field of neuromarketing was born and is now beginning to take flight. The field uses the tools of neuroscience to determine why we prefer some products over others and even how we feel about it afterward. Let’s face it — consumers are often motivated by what makes them feel good, and that's particularly true when it comes to buying things. So it’s no surprise that marketers have begun taking a keen interest in how gaining a deeper understanding of the human brain can in turn help them gain a deeper understanding of consumer behavior — before purchase, during purchase and ev

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