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By Darren Richardson on Oct 30, 2014


Sponsored by DMA

What 2015 holds for data-driven marketing

By Ashtyn Douglas on Oct 29, 2014

What’s next? What’s new? Where can I get it? And what can I do with it? Marketers have a difficult time staying satisfied. But who can blame them? They live and breathe customer engagement, and if there’s a new, more effective way to reach these people, then they’ll chase after it with ardor. Some are satisfied with their current business strategies and marketing campaigns. But most have recently flown cross-country (or intercontinental) because they want to become better marketers and better serve their target consumers. It is the last official day of the 2014 DMA Annual Conference and Exhibit, where marketers from all over the world have gathered to discover these new technologies, learn the industry’s best practices and acquire new customer engagement solutions. To end this five-day edu

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.