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By Kate Mckibben on May 18, 2015

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By Michael McEnaney on May 12, 2015

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Fox Sports Engage guarantees advertisers a sport-loving audience

By Barry Eitel on Jul 30, 2015

Fox Sports is taking advertisers on a cross-device adventure starting this week with the release of a new product meant to reach sports fans on Facebook, YouTube and, yes, even on television cohesively. Called Fox Sports Engage, the media company claims it can guarantee views for advertisers on more channels than ever before. Fox Sports will throw content and advertising on new media outlets like YouTube, Facebook and Twitter and guarantee a threshold of views for advertisers. "That guaranteed viewership is what we think has been missing from the social media distribution landscape," Pete Vlastelica, executive vice president of digital for Fox Sports, said in an interview with Adweek. "We think we've developed what could be a real game changer for our ad sales team in response to a lot of

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Joseph Thomas

Located in the heart of innovation in the Silicon Valley, I am engulfed in the world of consumer and enterprise technology. I cover all aspects of tech, especially Apple-related products, including mobile and home entertainment devices, as well as cloud services, desktops, laptops, and anything else that uses electricity! When I’m not working, blogging, or freelancing, chances are I’m reading up on the latest tech news or playing Scrabble on my iPad. In my “spare” time, I love attending industry events and networking with like-minded individuals.

Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.