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By Kate Mckibben on May 18, 2015

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By Michael McEnaney on May 12, 2015

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Apple seeks to target ads based on your spending power

By Joe Kukura on Jul 27, 2015

The genius product developers at Apple have always had the magic touch at getting a certain, wealthier target demographic to spend lavishly on high-end iPhones, iPads and $17,000 18-karat gold smartwatches. Now they’d like to extend that magic touch to their advertising clients, like BMW, Pepsi and The North Face. Apple has submitted a patent application for a technology that tracks a user’s available credit and then shows them advertisements based on how much money they have available to spend. Essentially, this would be Apple’s proprietary programmatic advertising tool that determines a consumer’s spending power and shows them ads for the most expensive items they can afford, making all of these determinations in about a millisecond. The latest in the high-tech art of programmatic advert

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Joseph Thomas

Located in the heart of innovation in the Silicon Valley, I am engulfed in the world of consumer and enterprise technology. I cover all aspects of tech, especially Apple-related products, including mobile and home entertainment devices, as well as cloud services, desktops, laptops, and anything else that uses electricity! When I’m not working, blogging, or freelancing, chances are I’m reading up on the latest tech news or playing Scrabble on my iPad. In my “spare” time, I love attending industry events and networking with like-minded individuals.

Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.