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BrandSpace

Sponsored by ad:tech SF

Pinterest courts interest with slew of new brand marketing tools

By Joe Kukura on Apr 27, 2015

The "content discovery" site Pinterest may be the poster kid for red-hot startups with $10 billion valuations, highly-anticipated IPOs looming and almost no revenue coming in whatsoever. But the San Francisco-based social media site has been aggressively trying to change its image as a fashion-and-recipe clearinghouse that can't make any money. In recent months, Pinterest has offered up bold new advertising programs and put a renewed focus on attracting more male users. Monday, Pinterest upped its brand marketing game by introducing several savvy new tools that allow brands to create and automate advertising campaigns using Pinterest's user data to connect brands with the customers most likely to engage with their products. Pinterest has always been seen as kind of a sleeping giant for soc

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.