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Time Inc. announces new content engine called The Foundry

By Barry Eitel on Aug 28, 2015

Old-school media titan Time Inc. announced Thursday it is building an innovative new outlet that brings editorial and branded content under a whole new umbrella called The Foundry. Officially, The Foundry is “a content and creative collective that launches new brands and offers innovative, next-generation marketing solutions” in a variety of verticals. Time Inc., of course, publishes over 90 magazines, including TIME (the company’s namesake), Sports Illustrated, Fortune and Entertainment Weekly. The Foundry hopes to build a wide selection of digital-first content, with a heavy focus on mobile. “High-quality, premium content is a powerful marketing tool, and The Foundry creates and delivers it at scale,” Mark Ford, Time Inc. executive vice president of global advertising and new head of The