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Sponsored by DMA

Kevin Spacey’s advice for content marketers

By John Egan on Oct 24, 2014

From “American Beauty” to “House of Cards,” actor Kevin Spacey knows a thing or two about telling stories. Spacey’s storytelling savvy easily translates to content marketing, which will be a topic of discussion at the upcoming DMA2014. “The audience has spoken. They want stories. They’re dying for stories,” Spacey told attendees at the recent Content Marketing World conference in Cleveland. In a keynote speech, Spacey commanded content marketers to give people what they want and when they want it, and to stop making content for content’s sake. “What content marketing has embraced better than anyone is that the audience doesn’t care about the platform, they care about the content,” he said. In telling stories, Spacey advised content marketers to keep in mind three cornerstones: conflict, au

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.