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By Barry Eitel on Dec 22, 2014

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By Barry Eitel on Dec 19, 2014

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Consumer trend spotting for 2015

By Michael McEnaney on Dec 22, 2014

The unprecedented change the retail and marketing industries have been confronted with over the last few years continues. A painfully slow economic recovery coupled with breakneck technological advances are combining to remake a landscape that was already having trouble keeping pace after the economy initially tanked back in 2008. Consumers continue to morph and change, carrying with them sophisticated expectations as well as a bevy of devices that keep them constantly connected to the world around them. The boundaries between the virtual and physical spaces continue to blur and the need to repeatedly rethink the role and function of your marketing messages has become vital. With all the above in mind, we thought we’d take a look at a couple of consumer trends we’re seeing that can help ke

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