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By Preetam Kaushik on Oct 31, 2014


By Preetam Kaushik on Oct 31, 2014


By Barry Eitel on Oct 30, 2014


By Barry Eitel on Oct 30, 2014


By Barry Eitel on Oct 30, 2014


Sponsored by DMA

No overused buzzwords at this marketing event

By Ashtyn Douglas on Oct 31, 2014

Marketers hate certain words. Spoken or written phrases such as big data, viral, snackable content, bleeding edge, all result in rolled eyes and ignited gag reflexes. But the annoyance is justified. Usually, when marketers create content or gather at events, they overuse these words. They’re easy to throw around but don’t really help others improve their marketing strategies. Many marketers were worried they’d drown in such clichéd catchphrases this week at the 2014 DMA Annual Conference and Exhibit. Thousands gathered at the San Diego Convention Center to take part in the premier global event dedicated to data-driven marketing, including one such attendee who expressed concern that this event would be just like the previous few she attended. “I’ve been to four marketing conferences this y

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.