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Zelda Sayre Fitzgerald (July 24, 1900 – March 10, 1948), born Zelda Sayre ("Sayre" is pronounced to rhyme with "fair") in Montgomery, Alabama, was an American novelist and the wife of writer F. Scott Fitzgerald. She was an icon of the 1920s—dubbed by her husband "the first American Flapper". After the success of his first novel, This Side of Paradise (1920), the Fitzgeralds became celebrities. The newspapers of New York saw them as embodiments of the Jazz Age and the Roaring Twenties: young, seemingly wealthy, beautiful.