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William Robinson (5 July 1838 – 17 May 1935) was an Irish practical gardener and journalist whose ideas about wild gardening spurred the movement that evolved into the English cottage garden, a parallel to the search for honest simplicity and vernacular style of the British Arts and Crafts movement. Robinson is credited as an early practitioner of the mixed herbaceous border of hardy perennial plants, a champion too of the "wild garden", who vanquished the high Victorian pattern garden of planted-out bedding schemes. Robinson's new approach to gardening gained popularity through his magazines and several books—particularly The Wild Garden and The English Flower Garden.