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Deep Purple are an English rock band formed in Hertford in 1968. They are considered to be among the pioneers of heavy metal and modern hard rock, although some band members claimed that their music cannot be categorised as belonging to any one genre. They were once listed by the Guinness Book of World Records as "the globe's loudest band", and have sold over 100 million albums worldwide, including 7.5 million certified units in the US. Deep Purple were ranked number 22 on VH1's Greatest Artists of Hard Rock programme.