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Brian France is the CEO and Chairman of NASCAR, taking over the position from his father, Bill France, Jr., in 2003 . He is widely known and regarded as one of the most powerful men in sports. He was recognized by Time Magazine as one of the "100 Most Influential of the Century" in 2006. Brian France grew NASCAR, a Southeast based sport, into an international success, as well as the most heavily licensed corporation in the world. France's expansion of NASCAR, as well as his record $4.5 billion TV deal, is regarded as a business-model phenomenon. France is accredited, also, for creating a $2 billion licensing business at NASCAR, ultimately leading to NASCAR's brand recognition as one of the most admired brands in the world. He has been regularly listed as one of the most influential and powerful sports executive by Forbes Magazine, Business Week, Sports Business Journal, Sporting News and various other publications.
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