Video: iMoms Summit: "Moms as Brand Storyteller for The Gap" part of Tricia Nichols

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Last mentioned in New York City : NY : USA

Since February 2012, Tricia Nichols has served as the Global Lead of Consumer Engagement, Media Innovation and Partnerships for Gap. Her past experience includes time at MediaCom,...

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iMoms Summit: "Moms as Brand Storyteller for The Gap"

See for more Tricia Nichols, Global Lead, Consumer Engagement Strategy & Media Innovation, The Gap / In her keynote, Tricia Nichols will share how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand. Through emerging and expressive brand platforms like Rock Candy and Casting Call and activation of recent partnerships with Pinterest and Diane von Furstenberg, Gap maintains permission from moms to further innovate and transform their digital and retail experiences. Moms are a true storyteller for this brand, and Gap provides moms and kids with the tools to express themselves in the ways that moms love.
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