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Prime Minister Meles Zenawi said Africa is attracting the textile and apparel industry due to cheap labor power and raw material. Speaking at the official opening of a trade expo "Origin Africa 2012-Ethiopia" here on Wednesday Meles said Africa has natural resources and cheap labor, which enable it to do the work required in the industry. He said as infrastructure is necessary to make any business profitable, priority must be given for the development of the sector in the continent. Meles said Ethiopia has recognized infrastructure development whether in transportation, telecommunication and electricity as priority and is working towards realizing it. The trade expo is organized to raise awareness about Africa as a sourcing destination and change perceptions about doing business in Africa, targeting a global audience of buyers, business leaders and designers.