Video Source: www.youtube.com
Keynote: Conversation with Ben Silverman, Founder and Chairman, Electus Ben Silverman launched Electus, in partnership with IAC, with the belief in a fully integrated multimedia entertainment studio. Electus unites producers, creators, advertisers and distributors under one roof to produce all forms of content for distribution across a variety of platforms around the world. This business model enables marketers and advertisers to be true partners in the content creation and reach audiences like never before. From 'Fashion Star' to 'Marco Polo' to three premium YouTube channels, Silverman has made recent moves that show Electus is serious about multiplatform distribution. Hear his vision for Electus as well as his thoughts on the continued blurring of the lines between advertising and entertainment.