www.imingle.com" title="iMingle">iMingle® Insurance announced today that it has launched in Texas as the first direct-to-consumer insurance provider to offer group buying for auto insurance. Texas, with over 13 million licensed drivers, represents one of the largest potential markets yet for iMingle, which has been executing a state-by-state rollout over the past year.
iMingle is a new marketing approach for direct-to-consumer insurance that allows individual policyholders to qualify for group discounts – and potentially save hundreds of dollars – by tapping into the collective buying power of social networking sites like Facebook and Twitter. The number of licensed drivers in Texas is second only to California, making it a highly attractive new market for the company.
“We are thrilled to be bringing iMingle’s new approach to insurance to the Lone Star State,” said Michael Z. Stahl, iMingle’s vice president of marketing and operations. “Texans pride themselves in going big. Now that can include big savings on insurance, as people tweet, like and share their way to discounts within their social networks.”
Launched in 2010, iMingle is aimed at what the company calls the i Generation, those consumers who routinely turn to their social networks to find information, compare deals and seek recommendations from their peers. For the first time, an insurance provider has developed its marketing strategy specifically to meet the needs – and expectations – of these policyholders by rewarding them for two things they are already doing: using social media and buying insurance.
Most insurance companies offer discounts if you insure multiple cars within a household. Mingle takes this concept a step further by allowing consumers to link, or “mingle,” their policies with those of their friends, so they can both benefit from the iMingle Network® Discount of 10 percent. This is on top of iMingle’s other policy discounts, which can save customers up to 50 percent or more.
The sharing process is simple. When a customer purchases an iMingle auto policy, they can use a widget to let their friends know about the available discount. They have over a dozen choices for how they want to share their exclusive iMingle discount link, including email, instant messaging, blogging, and social networking sites like Facebook, Twitter and LinkedIn. If a friend clicks on the link and also purchases a policy – and both agree to the iMingle safety pledge – both customers get an extra 10 percent discount.
iMingle’s group buying component is believed to be the first in the insurance industry. However, it is not the only way iMingle customers can save money. Other policy discounts include:
iMingle also bundles popular coverage options into convenient and affordable packages:
In addition to Texas, iMingle is now available in 16 other states: Arizona, Colorado, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, South Carolina, Virginia and Wisconsin. Renters insurance is also available in Texas.
In addition to the iMingle emphasis on social media platforms, the company uses a variety of other tools to serve the techno-centric, i Generation consumer. UTR), which has over $8 billion in assets and an A- (Excellent) Rating from A.M...More information is available at http://www.iMingle.com or by calling 800-315-0473.
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