Celebrity endorsements of prescription drugs
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Celebrity endorsements of prescription drugs

Nashua : NH : USA | Jul 27, 2011 at 11:25 AM PDT
Source: Kevin M.D. Medical Blog
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The Ace Metrix study found of more than 2,600 ads that celebrity ads do not perform any better than non-celebrity ads and in some case perform much worse.  In their study whether or not a celebrity endorses a product was unimportant in determining whether an ad resonated with viewers.  In fact compared... FULL ARTICLE AT Kevin M.D. Medical Blog
 
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