June 29, 2011
TradeKing, a nationally licensed online stock and options broker, has successfully implemented SunGard’s MarketMap market data solution. This platform will deliver multi-asset, real-time streaming, historical prices, reference data, news, corporate actions information, symbology and other key market data to support the firm’s new active trading platform.
With the market volatility investors have witnessed in recent years, streaming tools help keep clients on top of market movements and offer real-time stock and option screening capabilities to support quick decision-making. Utilizing MarketMap’s streaming data, TradeKing’s new active trader offering is an online trading platform built to provide users with real-time streaming market data and a flexible trade ticket. With MarketMap, TradeKing’s clients have streaming access to real-time pricing, intraday ticks, gainers/losers/most actives, greeks and options chains, as well as an aggregation capability and access to symbology support.
Dan Raju, chief information officer at TradeKing, said, “We needed a robust streaming data solution to support our new platform and provide rapid implementation flexibility. MarketMap’s high quality, global data coverage and reliable and scalable infrastructure will help us deliver a superior trading experience for our clients. MarketMap will also help us increase client touch points by providing a solid framework for expanding MarketMap to our client Web and social media offerings.”
Robert Jeanbart, global head of SunGard’s MarketMap business unit, said, “Leveraging multiple solutions from the MarketMap product portfolio will allow TradeKing to gain access to high-quality, streaming data for its retail brokerage offerings, while helping it realize immediate efficiency gains through our comprehensive cross-symbology solution, configurable data flows, and lower bandwidth requirements. This can help TradeKing reduce its total cost of ownership and market data expenses.”
About SunGard’s Market Data Solutions
SunGard’s MarketMap suite of front-to-back global market data solutions help customers support growth opportunities while managing costs associated with market data. MarketMap provides lightweight market data applications, customizable web components and data feeds, and seamless integration with other SunGard solutions. With data delivered through the SunGard Global Network (SGN) and enriched by best of breed third party sources, MarketMap provides the full breadth of decision support needed for trading, research, risk management, portfolio management and advisory functions within financial institutions, while its sophisticated usage reports help monitor and control data costs in real time.
SunGard is one of the world's leading software and technology services companies. SunGard has more than 20,000 employees and serves 25,000 customers in 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $5 billion, SunGard is ranked 434 on the Fortune 500 and is the largest privately held business software and IT services company...For more information, visit http://www.sungard.com.
Trademark Information: SunGard, the SunGard logo and MarketMap are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.
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