Politics as a branch of marketing
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Politics as a branch of marketing

Mumbai : India | Jun 18, 2011 at 1:12 PM PDT
Source: The Economic Times
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Should a political 'brand' communicate the same, clear message as brands in business? Just as a marketing organisation needs a clear picture of its target, Indian political parties need to recognise the changing realities in the political market place. FULL ARTICLE AT The Economic Times
 
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