Tire Brite is guaranteed to last over 4 months, will not sling, and with its UV protection will keep tires looking new far longer than other brands...My wheels stay cleaner, there's no spin-off residue on my car like I had with other tire-shine products, and the best part is it lasts for several weeks, even after weekly washings. April 27, 2011 PowerSheen is excited to unveil a brand new silicone-free tire dressing, PowerSheen Tire Brite.This new tire coating dries in minutes for a beautiful shine. Tire Brite is guaranteed to last over 4 months, will not sling, and with its UV protection will keep tires looking new far longer than other brands. PowerSheen Tire Brite is a water based tire coating and is not silicone based. Traditional silicone-based tire dressings actually attract brake dust and other contaminants, which accelerates the need to clean and reapply dressing. PowerSheen sells a two-step process that includes a cleaner to remove all traces of applied silicone and a dressing that sponges on, providing up to 4+ months of shine. People love their cars and want to spend time driving them, not wasting away hours re-applying tire dressing that has attracted dust and slings all over the paint. Once one has used the PowerSheen Cleaner/Prep and removed all the silicone off their tires, they'll apply PowerSheen Tire Brite and imediately begin to enjoy a shine that will last. This eliminates the problem of weekly dressing along with slipping on oil in shops and getting silicone all over everyone's clothes. About PowerSheen: PowerSheen Tire Brit offers a tire dressing solution that lasts up to 4 months between applications. Their unique, silicone-free solution can be used on any tye of behicle tire and cleans and protects gently, with no sling.